广州市公关服务市场与企业消费群心理研究

广州的公关服务市场历经十余载已初具规模。应如何有效地寻找市场规模化成长的契机去伴随广州经济发展的脚步迈向国际化?每一个不同的行业、每一个不同的消费群体都有它自己特定的内容,特定的需求。如果这个群体的价值观、行为偏好、需求等各种表征都能得到很好的正面描述,那么在启动市场前就能够达到有效细分。不同层次的公关服务提供企业也能达到准确定位。

Research into the public relation service markets and psychology of the enterprise consumer gropus in Guangzhou

Public relation service markets in Guangzhou have developed to a certain scale for ten years or so. How to effectively seek the opportunity of expanding the markets so as to accompany the economic development into internationalization in Guangzhou? Different industries and different consumption communities have their own special contents and needs. If the representations of the consumption group such as the value conception, behaviour habits, needs, etc. can be positively describes, they will be sub-classified before the launching of markets. Different -level public relation enterprises can be accurately oriented.