社会信用制度形成中的企业行为分析

社会的信用制度对市场机制的资源配置效率有着重要影响,企业诚信与否的行为选择构成了社会信用的重要微观基础。两企业的诚信博弈模型表明,市场的生存压力可以迫使企业选择诚信经营,但市场机制本身并不能使企业总是选择诚信经营。这就需要政府、社会中介组织提供相关的外部约束机制,企业形成相应的自律机制,从而构建一个相对完善的社会信用制度。

Analysis of Enterprise's Action during the Formation of Social Credibility

Institution of social credibility has an important effect on the efficiency of the marketing economy.Enterprise's action is the basis of this institution.The game model of two enterprises' credibility indicates that the survival press from the market forces the enterprises to choose credibility.But the market mechanism itself can not make them do it forever.So it is important for government and other organizations of social intermediary to provide the external institution of limitation,and enterprise must establish its rule of credibility.These will lead to the formation of the perfect social credibility.