| Abstract: | Based on ethnographic data on South Asian Muslims in Los Angeles and analysis of publications of the largest Muslim organization in North America, this article shows how Muslim Americans manage their hypervisibility in the post‐9/11 security atmosphere, which has intensified after ISIS terrorist attacks at home and abroad. At the individual level, Muslim Americans try to distance themselves from the “Muslim” label, which associates them with “terrorists.” Instead, many self‐categorize into the seemingly more favorable “moderate” identity, which could sometimes render Muslims politically passive. Contrastingly, Muslim organizations strive to construct a “Muslim American” identity that can allow Muslims to engage in mainstream politics by reframing Islam as compatible with American values. Theoretically, this article engages with the scholarship on security, surveillance, and visibility to show how the observed's visibility is not always only repressive but can also be used to resist imposed categories. However, findings reflect how the racialization of Muslims and the security regime give these strategies a double edge—while providing some advantages, these do little to dismantle Muslims’ hypervisibility and the security atmosphere. Overall, findings shed light on the contemporary issue of Muslim identification—not just in terms of how others see Muslims but also how Muslims see themselves. |
