考虑环境偏好的低碳化供应链协调

供应链低碳化过程中，决策主体受外部因素制约逐渐提高了环保意识，在考虑收益的同时注重生产导致的温室气体排放对外部环境的影响。在传统的两级供应链中讨论了确定性市场需求下制造商具有环境偏好时的供应链协调问题。假设仅有制造商具有环境偏好，而零售商为利润最大化者，通过数值仿真讨论参数变化对运营决策的影响。结果表明，当考虑环境偏好后，制造商可以通过将批发价格设定在高于边际成本之上使得供应链协调，最终对企业的行为决策具有参考价值和指导意义。

Low-carbonization Supply Chain Coordination Considering Environmental Preference

In the low-carbonization supply chain, decision agents gradually enhance their environmental con sciousness with the constraints of external factors. They consider not only profits but also the influences of green house gases emitted from production on external environment. This paper incorporates environmental preferences into traditional dyadic supply chain and discusses the problem of supply chain when manufacturers have environ- mental preferences under the certainty demand market. It assumes that onIy the manufacturers have the environ- mental preference while the retailers chase to maximize its profits. Through numerical simulation, we discuss the effects of the variation of different factors. The results show that the manufacturers can set a simple wholesale price above its marginal cost to coordinate the supply chain with environmental preferences. In the end, they pro- vide insights into the decision-making of enterprises.