| 差异化：现代媒介生存之本 |
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| 引用本文： | 焦淑满. 差异化：现代媒介生存之本[J]. 吉林工程技术师范学院学报, 2011, 27(11): 56-57 |
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| 作者姓名： | 焦淑满 |
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| 作者单位： | 吉林日报社摄影部,吉林长春,130033 |
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| 摘 要： | 长期以来,我国传媒存在同质化现象,要想造就一个有竞争力的传媒,必须不断寻求自身的独特个性,凭借差异化的理念和操作思路在市场竞争中获取独特的优势,做到人无我有,人有我新。
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| 关 键 词： | 差异化 现代媒介 创新 核心竞争力 |
Differentiation:the Survival Groundwork of Modern Media |
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| JIAO Shu-man. Differentiation:the Survival Groundwork of Modern Media[J]. Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition), 2011, 27(11): 56-57 |
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| Authors: | JIAO Shu-man |
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| Affiliation: | JIAO Shu-man(Department of photography,Jilin Daily Newspaper Office,Changchun Jilin 130033,China) |
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| Abstract: | For a long time,there is a homogenization phenomenon in China's media.To create a competitive medium,it must continue to seek its own unique personalities and obtain a unique advantage in market competition by virtue of the concept and operation ideas of diversity in order to attain that we own what others have not and own what newer than others. |
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| Keywords: | differentiation modern media innovation core competitiveness |
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