| 荀子传播思想研究 |
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| 引用本文： | 仝冠军,肖东发. 荀子传播思想研究[J]. 北京联合大学学报(人文社会科学版), 2011, 9(3): 106-113 |
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| 作者姓名： | 仝冠军 肖东发 |
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| 作者单位： | 1. 中国出版集团公司战略发展部,北京,100010
2. 北京大学新闻与传播学院,北京,100871 |
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| 摘 要： | 我国先秦诸子都有很深刻的传播思想和活跃的传播实践。荀子是由儒家到法家的过渡人物,其传播思想也体现了儒家思想与法家思想的中和。与孔孟相比,荀子更加重视对传播活动的控制,探讨了如何利用外部规范、传播内容等要素对传播效果和传播者施加影响。荀子对传播学的主要贡献在于其对传播符号与传播效果颇有见地的探讨,他还强调传播者的社会责任及传播过程的透明、传播内容的客观等。
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| 关 键 词： | 荀子 传播思想 传播控制 传播符号 |
On Dissemination Thoughts of Xunzi |
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| TONG Guan-jun,XIAO Dong-fa. On Dissemination Thoughts of Xunzi[J]. Journal of Beijing University(Humanities and Social Sciences), 2011, 9(3): 106-113 |
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| Authors: | TONG Guan-jun XIAO Dong-fa |
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| Affiliation: | 1.China Publishing Group,Strategic Development Department,Beijing 100101,China;2.School of Journalism and Communication,Peking University,Beijing,100817,China) |
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| Abstract: | The thinkers of the Pre-Qin Period were all have profound thoughts and vigorous practice on dissemination.Xunzi was the interim person between the Confucians and the Legalists.His thoughts on dissemination also reflect the combination of Confucians and Legalists.Compared with Confucius and Mencius,Xunzi paid more attention on controlling the mass communication activity,inquiring how to use essential factors,such as external standard and the content of mass communication to affect the result and the disseminator.The main contribution of communication studies made by Xunzi rested with his profound thoughts on communication symbol and its effects.He also valued that the responsibility on disseminator,the limpidity on dissemination and the objectivity on content. |
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| Keywords: | Xunzi（one of the thinkers of the Pre-Qin Period） thoughts on dissemination controlling on dissemination communication symbol |
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