| 品牌—国内学术期刊的发展方向 |
| |
| 引用本文： | 周华清. 品牌—国内学术期刊的发展方向[J]. 北京社会科学, 2011, 0(4): 79-81 |
| |
| 作者姓名： | 周华清 |
| |
| 作者单位： | 福建工程学院文化传播系,福州,350108 |
| |
| 摘 要： | 本文从广告与市场营销的视角入手,剖析学术期刊的生存现状,提出学术期刊的发展在于重视编辑、发行与经营,走品牌化的发展道路。
|
| 关 键 词： | 学术期刊 品牌 广告策略 发行 经营 |
Brand: The Direction of Domestic Academic Journals Development |
| |
| ZHOU Hua-qing. Brand: The Direction of Domestic Academic Journals Development[J]. Social Science of Beijing, 2011, 0(4): 79-81 |
| |
| Authors: | ZHOU Hua-qing |
| |
| Affiliation: | ZHOU Hua-qing(Culture Communication Department,Fujian University of Technology,Fuzhou 350108,China) |
| |
| Abstract: | The paper explores the survival road of academic periodicals and points out that academic periodicals must pay attention to editing,issuance and management,take brand development strategy. |
| |
| Keywords: | academic journal brand advertising strategy issuing management |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
