| 论网络媒体对中国社会舆论格局的影响 |
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| 引用本文： | 郑亚楠.论网络媒体对中国社会舆论格局的影响[J].黑龙江社会科学,2009(1):178-180. |
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| 作者姓名： | 郑亚楠 |
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| 作者单位： | 黑龙江大学,新闻传播学院,哈尔滨,150080 |
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| 基金项目： | 黑龙江省教育厅人文社会科学研究项目 |
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| 摘 要： | 网络媒体正以其巨大的技术力量改变着人类的传播进程。对于中国社会来说，网络媒体的重要意义在于商业领域、生活领域的无限延伸及政治领域的理念提升。网络媒体改变了中国社会的舆论格局，使民意得到最大限度的表达。同时，对网络媒体的舆论引导至关重要。
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| 关 键 词： | 网络媒体 舆论 刻板印象 意见领袖 |
On the Influence of Network Media on Chinese Structure of Social Opinion |
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| ZHENG Yan-an.On the Influence of Network Media on Chinese Structure of Social Opinion[J].Heilongjiang Social Sciences,2009(1):178-180. |
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| Authors: | ZHENG Yan-an |
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| Institution: | College of News Communication;Heilongjiang University;Harbin 150080;China |
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| Abstract: | Network media are changing human communication process.For Chinese society the important meaning of network media lies in its boundless extension in the fields of commerce and life and its improving idca in the field of politics.Network media have changed the structure of public opinion of Chinese society and have the public opinion expressed to a great extent.However,guiding public opinion of network media is of vital importance. |
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| Keywords: | network medium public opinion stiff impression leader of opinion |
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