| 论我国地方性商业银行的市场定位 |
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| 引用本文： | 靳振刚. 论我国地方性商业银行的市场定位[J]. 河南社会科学, 2006, 14(5): 126-127 |
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| 作者姓名： | 靳振刚 |
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| 作者单位： | 中国人民银行郑州培训学院,河南,郑州,450011 |
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| 摘 要： | 我国地方性商业银行虽然近年发展迅速,但时刻面临着激烈的竞争和多方的压力。地方性商业银行要生存、发展和壮大,必须有符合自身实际的市场定位战略。对我国地方性商业银行来说,其市场定位应是突出灵活机制、体现专业优势、明确服务对象、紧随市场需求、拓展中间业务。
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| 关 键 词： | 区域经济 地方性商业银行 市场定位 |
| 文章编号： | 1007-905X(2006)05-0126-02 |
| 修稿时间： | 2006-06-30 |
On the Market Orientation of Chinese Local Commercial Banks |
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| Jin Zhengang. On the Market Orientation of Chinese Local Commercial Banks[J]. Henan Social Sciences, 2006, 14(5): 126-127 |
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| Authors: | Jin Zhengang |
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| Abstract: | Though developing quickly,Chinese local commercial banks face severe competition and pressure from different fields.They must take proper market orientation strategies acccording to their own situations,that is,foregrounding the flexible mechanism and special advantages,clarifying the service subjects,broadening the scope of the service according to the needs of the market. |
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| Keywords: | regional economy local commercial bank market orientation |
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