| 以流通产业结构创新促京城老字号腾飞 |
| |
| 引用本文： | 李明义,杜树雷. 以流通产业结构创新促京城老字号腾飞[J]. 北京工商大学学报(社会科学版), 2010, 25(6): 6-10. DOI: 10.3969/j.issn.1009-6116.2010.06.002 |
| |
| 作者姓名： | 李明义 杜树雷 |
| |
| 作者单位： | 北京工商大学经济学院,北京,100048;北京工商大学经济学院,北京,100048 |
| |
| 基金项目： | 北京市哲学社会科学首都流通业研究基地项目“北京流通产业结构创新研究”(JD-2009-Y-05) |
| |
| 摘 要： | 通过对京城老字号出现危机的原因进行分析,指出了流通产业结构不合理是影响老字号发展的根本原因。进而提出了老字号的发展要以首都流通产业结构创新为前提,在优化所有制结构、进行流通方式和组织形式的调整和创新、推进流通现代化等方面下功夫的整体思路,并以"全聚德"的成功经验为京城老字号的振兴和发展提供借鉴。
|
| 关 键 词： | 流通产业结构 结构创新 北京老字号 |
Structure Innovation of Circulation Industry: An Impetus to Beijing's Time-Honored Brands |
| |
| Li Ming-yi,Du Shu-lei. Structure Innovation of Circulation Industry: An Impetus to Beijing's Time-Honored Brands[J]. Journal of Beijing Technology and Business University:Social Science, 2010, 25(6): 6-10. DOI: 10.3969/j.issn.1009-6116.2010.06.002 |
| |
| Authors: | Li Ming-yi Du Shu-lei |
| |
| Affiliation: | Li Ming-yi & Du Shu-lei(School of Economics,Beijing Technology , Business University,Beijing 100048,China) |
| |
| Abstract: | This paper analyzes what leads to the crisis in Beijing's time-honored brands and elaborates that the biggest barrier is the imbalanced development of circulation industry structure.Then,in order to promote Beijing's Time-honored Brands,it proposes that the innovation of Beijing's circulation industry structure must be done.The general approaches include optimizing the structure of ownership,modifying the means of circulation and organizational forms,boosting the modern distribution networks,etc.The case of... |
| |
| Keywords: | circulation industry structure structure innovation Beijing's Time-honored Brand |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
