| 解读仿企业模式的高校素质教育活动"品牌战略" |
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| 引用本文： | 沈革武.解读仿企业模式的高校素质教育活动"品牌战略"[J].华中农业大学学报(社会科学版),2007(2). |
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| 作者姓名： | 沈革武 |
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| 作者单位： | 武汉理工大学外国语学院 湖北武汉430070 |
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| 摘 要： | 引入企业运作模式的理念,从高校品牌活动的内涵入手,对高校品牌活动具备的基本条件进行了分析,从而界定品牌活动的内涵,提出从宣传、质量、服务、引导等方面精心打造高校品牌活动,以促进素质教育活动“品牌战略”的贯彻实施。
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| 关 键 词： | 品牌 素质教育 高校 |
An Interpretation to the Mimetic Corporation Model of "Brand Strategy" for College Quality-oriented Education Activities |
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| SHEN Ge-wu.An Interpretation to the Mimetic Corporation Model of "Brand Strategy" for College Quality-oriented Education Activities[J].Journal of Huazhong Agricultural University(Social Sciences Edition),2007(2). |
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| Authors: | SHEN Ge-wu |
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| Abstract: | Based on the definition of quality-oriented brand activity,this paper introduces the idea of corporation management model,as well as an analysis on the basic qualification of quality-oriented brand activity and qualifies the connotation of it in order to create some quality-oriented brand activities elaborately from the aspect of publicity,quality,service and guidance,and to promote the development of "Brand Strategy" of college quality-oriented education activities. |
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| Keywords: | brand quality-oriented education college and University |
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