信誉:经济学阐释

信誉在现代市场经济发展中的重要作用已是不可争辩的事实.广泛而严重的信誉危机已经成为我国市场化进程中无法回避的障碍.重建信誉是我国迎接全球化挑战所面临的一项迫切而艰巨的任务.笔者认为对信誉问题的研究不应仅仅局限在"应该这样,不应该那样"的层面上,而应该对某些重要的问题有一个更为清晰的理解和认识.笔者针对信誉的概念,信誉在经济学范围内的研究及应用等一些重要问题,试从理论上进行了必要的解释和说明,以便消除在认识信誉问题上的糊涂感.

An Economic Interpretation of Reputation

That reputation plays an important role in the process of modern market economy. A widespread and serious reputation crisis has become an inescapable obstacle for the marketising process of our country. Reconstructing reputation is an urgent and arduous task we face for our country to greet the globalization. Soon afterwards, the study for reputation in our country has increased rapidly. However, a large number of studies are short of theoretic support yet, and the analysis lakes depth. The author thinks that the study for reputation should not be limited to the level of this or that", and that we first should have a clearer understanding and knowledge for a series of important related problems. This paper deals with some important problems such as the concept of reputation, the study and application of reputation in the economic field, and gives some necessary explanation and exposition theoretically, to clean up confusing ideas about the knowledge of reputation.