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Business planning: The gap between theory and practice |
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| Authors: | John Martin |
| Institution: | * The author is a Director of John Martin Publishing Ltd., 33 Cork Street, London W1X 1HB, UK |
| Abstract: | The author maintains that the gap between the theory and the practice of corporate planning is growing. He examines the planning systems currently used and concludes that corporate planning as advocated by the theorists is not being practised in any developed form by large corporations. |
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