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从受众知情权角度看突发事件及其新闻报道策略
引用本文:张建波.从受众知情权角度看突发事件及其新闻报道策略[J].山东师范大学学报(人文社会科学版),2010,55(2):154-157.
作者姓名:张建波
作者单位:山东政法学院,新闻传播系,山东济南,250014
基金项目:山东政法学院院级科研项目《突发事件报道与公众知情权研究》 
摘    要:现代社会转型期各类突发事件频发,从受众知情权的角度梳理我国突发事件新闻报道的典型个案,可看出突发事件的新闻报道策略直接影响到受众知情权的实现。为保障受众知情权的充分实现,新闻媒体应研究突发事件并对其采取相应的新闻报道策略:严格界定受众知情权的范围并据此报道;根据突发事件潜伏、爆发、扩散、消退四阶段中新闻媒体的不同作用而作针对性报道;细分受众群并进行各取所需的报道;提高报道速度和拓展报道深度。

关 键 词:突发事件  受众知情权  目标受众群

Strategic Study of Emergencies or Unexpected Incidents and Their News Media Reports:From the Perspective of the Realization of the Audience's Right to Know
Zhang Jianbo.Strategic Study of Emergencies or Unexpected Incidents and Their News Media Reports:From the Perspective of the Realization of the Audience's Right to Know[J].Journal of Shandong Teachers' University(Social Science Edition),2010,55(2):154-157.
Authors:Zhang Jianbo
Institution:Zhang Jianbo(Department of News Communication,Shandong Institute of Political Science and Law,Jinan Shandong 250014)
Abstract:All kinds of unexpected events occur frequently during the transformation period of society.Viewed from typical case studies on the news media reports about them,it can be seen that their news media reports directly influence the realization of the audience′s right to know.In order to fully ensure the public′s right to know,the news media are to study on them and adopt corresponding methods of reporting,that is,to define strictly the scope of the audience′s right to know,and give different,targeted reports needed by different groups of the audience in accordance with the four different stages of those events,thus offering speedy and in-depth reports to the audience.
Keywords:emergencies or unexpected incidents  audience′s right to know  different groups of the target audience
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