| 基于博弈论的山东会展业合作机制研究 |
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| 引用本文： | 蔡礼彬,陈品品.基于博弈论的山东会展业合作机制研究[J].中国海洋大学学报(社会科学版),2010(4):82-88. |
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| 作者姓名： | 蔡礼彬 陈品品 |
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| 作者单位： | 中国海洋大学,管理学院,山东,青岛,266100 |
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| 基金项目： | 中国海洋大学社科规划项目基金资助（H09YB06） |
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| 摘 要： | 近些年,山东省会展业获得了快速发展,但是同一线会展城市相比,还存在许多不足之处,尤其是在会展合作方面存在很多的问题。文章从博弈论的视角深入分析了山东省会展业合作机制存在的不足,在此基础上探讨了该区域会展整合的新路径,要对相关会展项目进行整合,逐渐培育品牌展会;加强区域内的深度沟通,建立畅通的信息传递机制;建立健全法律法规,以制止展览会雷同和撞车,完善会展市场秩序。
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| 关 键 词： | 山东会展业 博弈论 双核结构 整合 |
The Cooperation Mechanism of Exhibition Industry in Shandong Province Based on Game Theory |
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| Cai Libin,Chen Pinpin.The Cooperation Mechanism of Exhibition Industry in Shandong Province Based on Game Theory[J].Journal of Ocean University of China,2010(4):82-88. |
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| Authors: | Cai Libin Chen Pinpin |
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| Institution: | (School of Management,Ocean University of China,Qingdao 266100,China) |
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| Abstract: | In recent years,exhibition industry in Shandong Province has developed rapidly,but compared with the developed exhibition cities there are some deficiencies,especially in exhibition cooperation.From the perspective of game theory,this paper analyzes deficiencies of the cooperation mechanism of exhibition industry in Shandong province.The paper further discusses the new methods of integrating regional exhibitions such as exhibition projects and brand exhibitions;promoting the regional communication and establishing smooth information transmission mechanism;perfecting the rules and regulations to prevent similar exhibitions and ensure a sound market order. |
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| Keywords: | exhibition industry in Shandong Province game theory dual-core structure integrate |
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