新媒体环境下的大学生思想政治教育新载体探析

作为一种全新的现代化传播方式,新媒体只用了十年左右的时间就拥有了传统媒体用数十年甚至上百年才拥有的受众群体,并以惊人的速度继续发展.目前,新媒体已成为当代中国大学生了解世界的最主要的媒介形态,并对他们的思想观念产生了广泛而深远的影响.思想政治教育工作者应充分认识和把握新媒体给大学生思想政治教育带来的有利机遇,开拓思维,努力探索在新媒体环境下开展思想政治教育工作的新途径、新方法,从而提高思想政治教育的实效性.

An Analysis of the College Students' Ideological and Political Education Vector under the New Media Environment

As a new modern form of transmission, new media only took a decade to have the same audience gourps with the traditonal media (newspapers, radio, TV,etc.) which had to spend decades or even centuries, and it develops at an alarming rate. Now, new media has become the leading media by which the contemporary Chinese college students perceive the world; it has produced an extensive and far-reaching effect on students''ideology. Faced with this new situation, ideological and political education workers should fully understand and grasp the positive opportunities brought by the new media, emancipate the mind, and strive to explore new ways and methods to carry out ideological and political work under the new media environment in order to improve the effectiveness of ideological and political education.