White Matters: When,Where, and How?

The author reflects on the qualitative research process as both a first‐time researcher and as a white woman doing research on African American men. This includes reflections on the assumption that the primary motivation for the researcher is romantically motivated, a discussion of racist sexism, and the nature of qualitative evidence, in particular that collected in a cross‐race researcher‐participant relationship. The research process and experience reinforces the importance of considering the context of the research when thinking about insider‐outsider positionality.