| 跨文化语用学视角下的英汉广告语言研究 |
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| 引用本文： | 杨永和,唐德根.跨文化语用学视角下的英汉广告语言研究[J].牡丹江师范学院学报(哲学社会科学版),2010(2):79-82. |
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| 作者姓名： | 杨永和 唐德根 |
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| 作者单位： | 1. 湖南工程学院外国语学院,湖南,湘潭,411104
2. 湘潭大学外国语学院,湖南,湘潭,411104 |
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| 基金项目： | 湖南省教育厅资助项目(105C585) |
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| 摘 要： | 广告语言是语言使用中最活泼、最具影响力的东西，语用学是研究人们理解语言、使用语言的一门学问。本文从跨文化语用学的视角，在言语行为的语用研究、社交一文化的语用研究、对比语用研究及语际语言的语用研究等四个方面对广告语言进行研究，以期提高生产厂商、广告商乃至广告受众的语用能力，推动广告语言的健康发展。
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| 关 键 词： | 跨文化语用学 广告语言 言语行为 社交一文化 对比 语际语言 语用研究 |
Research into English and Chinese Advertising Language from the Perspective of Cross-cultural Pragmatics |
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| YANG Yong-he,TANG De-gen.Research into English and Chinese Advertising Language from the Perspective of Cross-cultural Pragmatics[J].Journal of Mudanjiang Teachers' College(Philosophy Social Sciences Edition),2010(2):79-82. |
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| Authors: | YANG Yong-he TANG De-gen |
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| Institution: | College of Foreign Languages/a>;Hunan Institute of Engineering/a>;Xiangtan 411104/a>;China |
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| Abstract: | Advertising language is the most active and influential part in language use while pragmatics is the study of how people understand and use language.The application of pragmatics theory to advertising language is a combination of theory and language facts.Starting from the perspective of cross-cultural pragmatics,this paper has done research into advertising language from such aspects as speech act pragmatics,social-cultural pragmatics,contrastive pragmatics and interlanguage pragmatics so as to improve the... |
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| Keywords: | cross-cultural pragmatics advertising language speech act pragmatics social-cultural pragmatics contrastive pragmatics interlanguage pragmatics |
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