风险社会视角下网络新闻评论的舆论引导路径探析

目前中国正处在社会转型期,社会各个层面突显出来的矛盾较为集中和尖锐,风险社会的诸多关键性议题进入媒体报道的视野。网络新闻评论是网络舆情的重要集散地,在风险认知、风险沟通、风险话题和风险教育等环节起着重要作用。充分拓展网络新闻评论的意见平台、关注微博和微信等新媒体舆论圈、强化主流和权威的声音、培养公众的批判意识等可以平衡社会心态、疏导公众情绪、更好地构筑正能量意见流。

A Study on Public Opinion Guidance Path of Network News Comments From the Perspective of Risk Society

China is in the period of social transition at present. The contradictions highlighted more focused and sharp in each aspect of society. Many of the key issues of risk society have entered into sight of media. The network news comment is the important distributing center of network public opinion. It plays a very important role in risk perception,risk communication,risk topic and risk education and so on. It can balance society mentality,dredge public mood and construct positive energy opinion flow that if we fully expand the network news comment opinion platform,pay attention to micro- blog and micro message and other new media public opinion circle,and strengthen the voice of mainstream and authority,cultivate the critical consciousness of public.