| 技术中介营销平台的构建 |
| |
| 引用本文： | 赵品华.技术中介营销平台的构建[J].山东师范大学学报(人文社会科学版),2011,56(2):153-157. |
| |
| 作者姓名： | 赵品华 |
| |
| 作者单位： | 山东交通学院,管理系,250023 |
| |
| 摘 要： | 技术中介是市场中介中的一类，是科技与经济发展的结果。构建成功的技术中介服务营销平台，需要借助社会网络理论的成果，占有、运用或调动社会资本，形成与各类社会创新主体的联动。在社会网络理论视角下，需要进行技术中介机构的诚信体系建设、与各创新主体的合作定位、机构间联盟的建立、体系的实体性和虚拟性扩充等工作。
|
| 关 键 词： | 技术中介 社会网络理论 社会资本 |
The Construction Of Technological Intermediary Marketing Platform Based On Social Networking Theory |
| |
| Zhao Pinhua.The Construction Of Technological Intermediary Marketing Platform Based On Social Networking Theory[J].Journal of Shandong Teachers' University(Social Science Edition),2011,56(2):153-157. |
| |
| Authors: | Zhao Pinhua |
| |
| Institution: | Zhao Pinhua(Management Department of Shandong Communications University,Jinan,Shandong 250023) |
| |
| Abstract: | Technological intermediary is one of the marketing intermediaries,a resultant from the development of technology and economy.Constructing successful technological intermediary marketing platform needs to be possessed of,to make use of,and to mobilize social capital to form various linkages with social innovation subjects through employing the achievements obtained by social networking theory.From the perspective of social networking theory,it is essential to construct a credit system of technical intermedia... |
| |
| Keywords: | technological intermediary social networking theory social capital |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
