Public Awareness of Responsible Gambling and Gambling Behaviours in Ontario

This study reports the findings of a general population telephone survey (N =2500) conducted in Ontario, which was designed to examine behaviour, knowledge and attitudes related to responsible and problem gambling using a combination of closed- and open-ended questions. When asked to identify ‘signs and symptoms of problem gambling’ or to define responsible gambling, most respondents focused on financial issues suggesting that the general population has a very narrow view of the issue of problem gambling. The majority (65.8%) are not aware of any initiatives to reduce problem gambling; however, we found that people who participate in slots and instant lotteries were more likely to report being aware of initiatives to reduce problem gambling. These findings suggest that people do notice the presence of the help-line number on tickets and slot machines. The survey also examined responsible gambling behaviour and biases in beliefs about gambling.