| 创新思维与POP广告的创意思路 |
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| 引用本文： | 钱锋,林大专.创新思维与POP广告的创意思路[J].湛江师范学院学报,2010,31(1):153-156. |
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| 作者姓名： | 钱锋 林大专 |
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| 作者单位： | 湛江师范学院,美术学院,广东,湛江,524048 |
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| 基金项目： | 湛江师范学院人文社科研究项目 |
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| 摘 要： | 文章以“广义灵感论”为依据，结合真实的广告实际案例，对POP广告的创意思路和方法进行了分析和总结，使POP广告创作人员在进行广告创意时，更具有科学性和可靠的掌控性，也可为大批优秀的广告创意获得理论的支撑和认可。
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| 关 键 词： | POP广告 视觉设计 广义灵感论 创意 |
Innovative Thinking and POP Advertising:A Creative Train of Thought |
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| QIAN Feng,LIN Dazhuan.Innovative Thinking and POP Advertising:A Creative Train of Thought[J].Journal of Zhanjiang Normal College,2010,31(1):153-156. |
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| Authors: | QIAN Feng LIN Dazhuan |
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| Institution: | QIAN Feng,LIN Dazhuan (School of Fine Arts,Zhanjiang Normal University,Zhanjiang 524048,Guangdong,China) |
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| Abstract: | The article,based on thegeneralized theory of inspirationand actual cases of real ads analyses POP advertising and its creative strain of thought and methods so that POP advertising creative staff carry out more scientific and reliable control of nature for a large number of outstanding advertising innovations to obtain the support and recognition of the theory. |
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| Keywords: | POP advertising visual design generalized theory of inspiration creative |
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