| 国产软件分销渠道模式效率分析 |
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| 引用本文： | 黄桂芝,孟庆伟. 国产软件分销渠道模式效率分析[J]. 北京工商大学学报(社会科学版), 2004, 19(6): 55-58 |
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| 作者姓名： | 黄桂芝 孟庆伟 |
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| 作者单位： | 北京工商大学,商学院,北京,100037 |
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| 摘 要： | 本文通过对现实软件企业的分销模式效率状况的分析,提出提高分销渠道效率的六条途径。渠道效率是渠道产出的服务效用。渠道的效率高低在于渠道模式的选择。渠道模式的选择与目标市场特点、分销成本、管理方式、市场覆盖率要求、对中间商的激励程度等因素密切相关。
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| 关 键 词： | 国产软件 分销渠道模式 效率 |
| 文章编号： | 1009-6116(2004)06-55-04 |
| 修稿时间： | 2004-09-20 |
Analysis on the Efficiency of Marketing Channel Pattern for Domestic Software |
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| Huang Guizhi,Meng Qingwei. Analysis on the Efficiency of Marketing Channel Pattern for Domestic Software[J]. Journal of Beijing Technology and Business University:Social Science, 2004, 19(6): 55-58 |
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| Authors: | Huang Guizhi Meng Qingwei |
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| Abstract: | This paper analyzes the efficiency of marketing channels in actual domestic software enterprises and presents six approaches to improve the efficiency. Efficiency of marketing channels is defined as the service utility that marketing channels generate. High or low efficiency depends on the choice of marketing channel pattern, which is closely related to target market features, distribution cost, management method, market coverage requirement, extent to encourage middleman, etc. |
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| Keywords: | domestic software efficiency of marketing channel pattern |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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