The limits of collaboration |
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| Institution: | 1. Department of Clinical and Experimental Medicine, University of Florence, Florence, Italy;2. Tuscany Regional Health Agency (ARS), Florence, Italy;3. Diabetes Unit, USL 3, St. Jacopo Hospital, Pistoia, Italy;4. Diabetes Unit, Meyer Children''s Hospital, Florence, Italy;1. Pulmonary and Critical Care Medicine Division, Department of Internal Medicine, University of Michigan Health System, Ann Arbor, MI;2. Department of Neurology, Sleep Disorders Center, University of Michigan Health System, Ann Arbor, MI;3. Department of Physical Medicine and Rehabilitation, University of Michigan Health System, Ann Arbor, MI;1. Department of Neurosciences, MetroHealth Medical Center, Case Western Reserve University School of Medicine, Cleveland, OH 44109, USA;2. Department of Neurological Surgery, Mansoura University School of Medicine, Mansoura, Egypt |
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| Abstract: | The premise of the essay is that collaborative public relations is unfeasible in some situations. Certain types of conflicts virtually require asymmetric or win-lose public relations efforts. The involvement of multiple parties in a dispute or the timing of a dispute, may necessitate reactive and confrontational responses on the part of public relations personnel. Practitioners sometimes perceive few degrees of freedom in how they may respond to a situation. There are also cases in which activist publics are motivated to pursue confrontation and to avoid open communication and collaboration. |
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