Image repair discourse and crisis communication |
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| Institution: | 1. Bentley University, 175 Forest St., Waltham, MA 02452, USA;2. North Carolina A&T State University, 1601 E Market St, Greensboro, NC 27411, USA;3. The University of Alabama, Capital Hall 2621, Tuscaloosa, AL 35487, USA;1. Hong Kong Baptist University, Hong Kong;2. University of Texas at Arlington, United States;3. Texas Christian University, United States;1. Department of Corporate Communication, Penn State Worthington Scranton, United States;2. School of Information Science, University of Kentucky, United States;3. Nicholson School of Communication, University of Central Florida, United States;4. Department of Communication, University of Connecticut, United States |
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| Abstract: | This article describes the theory of image restoration discourse as an approach for understanding corporate crisis situations. This theory can be used by practitioners to help design messages during crises and by critics or educators to critically evaluate messages produced during crises. I begin by describing and illustrating the basic concepts in this theory. Then, I offer suggestions for crisis communication based on this body of theory and research.William L. Benoit is Associate Professor of Communication, University of Missouri, Columbia, MO. |
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