Interpreting definitions of public relations: Self assessment and a symbolic interactionism-based alternative |
| |
| Institution: | 1. Aix Marseille Univ, LPS, Aix-en-Provence, France;2. IFSTTAR-TS2-LMA, 13300, Salon-de-Provence, France;1. Jack J. Valenti School of Communication, 101 Communication Bldg., University of Houston, Houston, TX, 77204-3002, United States;2. Department of Communication, 16 Garey Hall, Villanova University, Villanova, PA 19085, United States;1. Faculty of Management and Hospitality, Technological and Higher Education Institute of Hong Kong, Room S1201, 12F (South Block), 133 Shing Tai Road, Chai Wan, Hong Kong;2. Faculty of Management and Hospitality, Technological and Higher Education Institute of Hong Kong, Hong Kong;3. Department of Communication Studies, School of Communication, Hong Kong Baptist University, Hong Kong;1. Department of Management Communication, The University of Waikato, Private Bag 3105, Hamilton 3240, New Zealand;2. The Department of Communication of the Max Stern, Yezreel Valley College, Israel |
| |
| Abstract: | This article reviews several popular definitions of public relations and explicates the shared elements and assumptions inherent in these definitions. Further, the article presents an alternative conceptualization of public relations based upon Herbert Blumer's symbolic interactionism.The purpose of this essay is to stimulate questioning and self assessment as well as to introduce alternative goals, ideals, and directions for the field of public relations. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
