| 电信企业基于3G时代的精准营销 |
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| 引用本文： | 林桂珠,范鹏飞.电信企业基于3G时代的精准营销[J].重庆邮电学院学报(社会科学版),2009(4):22-26,102. |
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| 作者姓名： | 林桂珠 范鹏飞 |
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| 作者单位： | 南京邮电大学经济与管理学院; |
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| 摘 要： | 3G牌照的发放意味着以数据业务为主体的通信时代的来临，电信企业间的竞争将更加白热化。电信企业销售费用持续上升，销售收入的增长幅度却逐年下降，传统的大众营销理念已不适应电信领域的变革，营销的创新对于电信企业显得尤为重要。有鉴于此，在明晰电信企业精准营销的概念和内涵的基础上，分析了我国电信企业进行精准营销的必要性，并对电信企业的3G市场进行了科学的分析，研究并提出了电信企业在3G时代进行精准营销的举措。
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| 关 键 词： | 电信企业 3G时代 精准营销 |
Precision Marketing of Telecommunication Corporation in 3G Times |
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| LIN Gui-zhu,FAN Peng-fei.Precision Marketing of Telecommunication Corporation in 3G Times[J].Journal of Chongqing University of Posts and Telecommunications(Social Science Edition),2009(4):22-26,102. |
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| Authors: | LIN Gui-zhu FAN Peng-fei |
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| Institution: | LIN Gui-zhu,FAN Peng-fei(College of Economics , Management,Nanjing University of Posts , Telecommunications,Nanjing 210003,China) |
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| Abstract: | The issue of 3G license means that the age of data service is imminent and the competition among telecommunication corporations will be increasingly intense.In recent years,the annual sale growth of telecommunication corporations has come down while the marketing cost is continuously going up.This indicates that the traditional concept of mass marketing is not suitable for the innovation of telecommunication and a new marketing strategy is significant for telecommunication corporations.Therefore,based on a ... |
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| Keywords: | telecommunication corporations 3G times precision marketing |
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