| 移动运营商与银行卡组织在移动支付市场的博弈 |
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| 引用本文： | 刘磊,杨兴丽,吕廷杰.移动运营商与银行卡组织在移动支付市场的博弈[J].西安电子科技大学学报(社会科学版),2008,18(4):60-62. |
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| 作者姓名： | 刘磊 杨兴丽 吕廷杰 |
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| 作者单位： | 北京邮电大学,经济管理学院,北京,100876 |
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| 摘 要： | 尽管移动支付具有广阔的市场前景，但面临着运营模式不清晰的发展瓶颈，其中，移动运营商和银行卡组织之间的协作成为重点。本文建立了两者之间的博弈模型，并结合实际情况对纳什均衡解进行了系统分析，指出双方可能的合作模式及影响因素。
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| 关 键 词： | 移动支付 博弈 均衡 |
Game Between Mobile Operators and Bankcard Associations in Mobile Payment Market |
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| LIU LEI,YANG XINGLI,LV TINGJIE.Game Between Mobile Operators and Bankcard Associations in Mobile Payment Market[J].Journal of Xidian University (Social Sciences Edition),2008,18(4):60-62. |
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| Authors: | LIU LEI YANG XINGLI LV TINGJIE |
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| Institution: | (School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, 100876, China) |
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| Abstract: | The mobile payment market has good prospects, but faces the bottleneck of development, in which the key is on the cooperation between mobile operators and bankcard associations. This article builds a game model between them, makes a systemic analysis about the Nash Equilibrium combined with actuality, and then points out the potential cooperative models and the influencing factors. |
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| Keywords: | Mobile Payment Game Equilibrium |
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