| 西方零售商自有品牌理论研究综述 |
| |
| 引用本文： | 李飞程丹.西方零售商自有品牌理论研究综述[J].北京工商大学学报(社会科学版),2006,21(1):1-5. |
| |
| 作者姓名： | 李飞程丹 |
| |
| 作者单位： | 清华大学,经济管理学院,北京,100084 |
| |
| 摘 要： | 关于零售商自有品牌理论的研究已经成为一个热点话题。本文从自有品牌购买者特征与态度、零售商自有品牌策略的选择和制造商如何应对零售商的自有品牌策略这三个方面,对西方自有品牌已有的研究进行了理论综述。
|
| 关 键 词： | 自有品牌 零售战略 品牌管理 |
| 文章编号： | 1009-6116（2006）01-01-05 |
| 收稿时间： | 2005-09-14 |
| 修稿时间： | 2005年9月14日 |
A Summary of Research on Retailers' Private Brand Theory in the West |
| |
| Li Fei & Cheng Dan.A Summary of Research on Retailers'' Private Brand Theory in the West[J].Journal of Beijing Technology and Business University:Social Science,2006,21(1):1-5. |
| |
| Authors: | Li Fei & Cheng Dan |
| |
| Institution: | School of Economics Management, Tsinghua University, Beijing 100084 |
| |
| Abstract: | The research on retailers' private brand (PB) has been popular recently. There are three aspects that researchers have paid attention to, which are the character and attitude of the purchasers, the choice to the strategy of retailers' private brand and the countermeasures of manufacturers against retailers' private brand strategy. From the three aspects, this paper makes a theoretical summary of the research on retailers' private brand in the west. |
| |
| Keywords: | private brand (PB) strategy of retailing brand management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《北京工商大学学报(社会科学版)》浏览原始摘要信息 |
| 点击此处可从《北京工商大学学报(社会科学版)》下载免费的PDF全文 |
