| 传播符号学及其理论建构 |
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| 引用本文： | 冯月季.传播符号学及其理论建构[J].重庆文理学院学报,2016,35(6):58-62. |
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| 作者姓名： | 冯月季 |
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| 作者单位： | 燕山大学 文法学院， 河北 秦皇岛 066004 |
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| 摘 要： | 具有百年历史的传播学研究在当代遇到了相当多的理论瓶颈，甚至被某些学者称之为传播学范式的危机。如何化解这种范式危机便成为传播学界孜孜以求的话题。某种程度上，正在成为“显学”的符号学恰恰能够提供这种化解危机的理论资源，符号学作为人文科学的“公分母”，本质上是一门“意义之学”，具体到传播而言，关注的是传播文本的意义建构，而非表象的传播效果。将符号学用于传播研究，能够从深层次揭示传播现象背后的原因。这样的背景下，传播符号学呼之欲出，传播符号学作为一门学科便具有了学理上的合法性与正当性。
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| 关 键 词： | 传播学 符号学 传播符号学 “意义之学” |
The Communication Semiotics as a Disipline and its Theoretical construction |
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| FENG Yueji.The Communication Semiotics as a Disipline and its Theoretical construction[J].Journal of Chongqing University of Arts and Sciences,2016,35(6):58-62. |
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| Authors: | FENG Yueji |
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| Affiliation: | Literature and Law School, Yanshan University, Qinhuangdao Hebei 066004, China |
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| Abstract: | Communication as a one hundred - year - old disipline, there are many difficulties in its research, to some exyent, its can be said to be a paradigm crisis. So, communication needs consider a serious problem, that is how to solve the crisis. Maybe, semiotics as a popular disipline of humanistic studies, that can be provide many important and valuable theory resources, as common denominator of humanities, the nature of semiotics is a knowledge about meaning, for communication studies, semiotics focus on the meaning construction of text but for communication effect. Communication study on the basis of semiotics research theory, that can be ?reveal the reasons behind the communication phenomenon. Under such background, communication semiotics as an independent disipline that has some legality and legitimacy about academic. |
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| Keywords: | communication semiotics communication semiotics meaning |
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