Populism as a Collective Action Master Frame for Transnational Mobilization

Occupy Wall Street, the Greek and Spanish indignados , and other important movements swept across the Western world from 2011 onward, redefining political and social conflict during the global economic meltdown of the Great Recession. These movements have earned well‐deserved academic attention, but the resulting scholarship is lacking a crucial pillar: a comparative analysis of the collective action frames employed by movement entrepreneurs. To identify the master frame at work and uncover shared processes of strategic meaning making and collective identity construction during this transnational cycle of contention, I analyze primary data, exploring diagnostic, prognostic, and adversarial framing elements as found in the movements’ widely circulated manifestos. The populist frame emerges as the master frame of the cycle, encapsulating the adversarial discourse of the dominant dichotomy of a noble “people” and a corrupt “elite” that resonated strongly with mobilized individuals and allowed movement entrepreneurs to construct a transnationally shared collective identity across populations of widely diverging social, political, and economic backgrounds.     

Collective Memory Anchors: Collective Identity and Continuity in Social Movements

Abstract

Drawing on ethnographic data from two social movement organizations, this article highlights the way that remembrances of the past are inserted into present interactions to help maintain a sense of movement continuity. Seeing collective identity and collective memory as intertwined dynamic processes, the article argues that the continuity of a social movement is maintained, in part, when movement members insert narrative commemorations that constrain current collective identity development. The process examined is that of “collective memory anchoring,” in which participants instrumentally and/or contextually bring forward the past during interactions in such a way that the formulation of elements in a movement's collective identity appears to mirror past formulations. The common constraints of preexisting networks, participants' shared cultural backgrounds, and a movement's collective action frames are explored.     

Mobilizing Memory: Bolivia's Enduring Social Movements

In Bolivia, the most indigenous of South American countries, powerful social movements have drawn on collective memory to build effective coalitions across significant differences in ethnic identity and awareness, class consciousness, generations and regions. We contend that this deployment of memory to strengthen protest identities is reinforced by pervasive indigenous cultural practices. Deeply rooted in oral storytelling, perceptions of time, place and a reverence for ancestors, collective memories help bring the past into the present, and create responsibilities to those who came before. The result is a mutually constituting relationship between memory and activism, where an instrumental construction of collective memories serves to provide shared meanings to divergent movements. We suggest that scholars of social movements could deepen their analysis by interrogating rather than normalizing the cultural backdrops that movements operate within.     

Double‐edged swords? Collective identity and solidarity in the environment movement1

Perhaps by virtue of its theoretical slipperiness, collective identity is often hailed as an important feature of social movements for the role it plays in unifying activists and organizations, and so helping them to develop shared concerns and engage in collective action. However, this paper argues that collective identity is the result of group rather than movement level processes, and although it can unite activists within a single movement organization, it is not always beneficial for the broader social movement. Although movements consist of networks of activists and organizations that have a broad shared concern, differing collective identities within the movement can actually be quite divisive. Based on case studies of three organizations in the environmental movement, this paper shows that activists who are most committed to an organization with an encompassing collective identity develop a strong sense of solidarity with other activists similarly committed to that organization. The resultant solidarity leads to the construction of a 'we-them' dichotomy between organizations within the same movement, increasing the chances of hostility between organizations and factions within the movement.     

The Aural and Moral Idylls of “Englishness” and Folk Music

The idea of “Englishness” is explored as an historical social construction that is subject to ongoing negotiation. Important features of “Englishness” are embedded in the sacralized symbolism of the “rural idyll,” which represents traditional English values. “Landscapes” and “soundscapes” are utilized to construct personal and national identities in periods of “revivalism.” By viewing English folk music through an interactionist framework, responses to the music build upon earlier collective works that have shaped traditional song. “Englishness” is problematized as either an inclusive, or exclusive, identity. Ideational artifacts thus provide a foundation for social action.¹     

Oppositional Consciousness: Its Manifestation and Development. The Case of People with Disabilities*

While resource mobilization theory has advanced our understanding of social movements, two questions require further explanation: (1) How do people come to define their situation as unjust and subject to change through collective action? (2) How is such an “oppositional consciousness” empirically studied? From field research among people with disabilities, I suggest that oppositional consciousness is manifested through the collective actions, symbols, and cultural artifacts constructed by a group. I propose that strong interpersonal ties among group members may not be necessary for an oppositional consciousness to develop. To understand how a dominated group develops an oppositional consciousness, rather than analyzing the strength of its members' social ties, we must examine the context and the nature of these ties: (1) the institutions in which their social interactions typically occur; (2) the socialization process they experience within these institutions; and (3) members' contact with the oppositional ideologies of other dominated groups.     

The Queer Sisters and its Electronic Bulletin Board

This paper explores the impact of the Internet on offline social movement mobilization from the perspective of identity building. It is based on a case study of a women's group in Hong Kong, the Queer Sisters, and the bulletin board it created on the World Wide Web. Content analysis, an online survey, interviews and observation conducted between September 1999 and December 2000 found that the bulletin board helped to foster a sense of belonging to the Queer Sisters among participants. Bulletin board participants also shared a culture of opposition to the dominant order. But a collective consciousness was absent, so the bulletin board fell short of building a collective identity among its participants. This paper, however, argues that the absence of a collective identity on the bulletin board is the result of the way the board was administered, constrained by the resources and the aims of the Queer Sisters. It suggests that the potential for the Internet to build collective identities for social movements differs for different types of social movements.     

Collective Identity in Social Movements: Central Concepts and Debates

The concept of collective identity has been used extensively by social movement scholars seeking to explain how social movements generate and sustain commitment and cohesion between actors over time. Despite its wide application, collective identity is a notoriously abstract concept. This article focuses on the use of the concept in the literature on contemporary social movements and offers a comprehensive theoretical overview. The central elements of collective identity in the social movement literature are developed, and some key differences in interpretations are highlighted. Finally, some contemporary debates around the continuing usefulness and limitations of the concept of collective identity are explored, with a special emphasis on the challenges of applying the concept to movements that define themselves in terms of heterogeneity, diversity and inclusiveness.     

COLLECTIVE IDENTITY IN THE STRAIGHT EDGE MOVEMENT:

Although social movement scholars generally study movement organizations, a great deal of significant collective action occurs in diffuse, noninstitutional contexts. This article uses the straight edge movement to explore the less structured aspects of movement activity and discuss the roles collective identity plays in diffuse movements. The straight edge collective identity promotes individual action within the context of a commitment to a strong identity. This paper shows how a strong collective identity is the foundation of diffuse movements, providing "structure," a basis for commitment, and guidelines for individualized participation. Finally, the article demonstrates that organizational conceptualizations of social movements fail to capture important avenues of cultural protest.     

The Mobilization Against the 2005 Treaty Establishing a Constitution for Europe: A French Mobilization for Another Europe

ABSTRACT

Offering a contribution to cultural approaches to studying social movements, this paper explores how people incorporate social change efforts into broader self-projects. I use the contemporary abstinence pledge movement as an archetypal example of a lifestyle movement, a movement that advocates for lifestyle change as its primary challenge to perceived cultural problems. To capture the public face crafted by this movement, I coded complete website content for ten pledge organizations, as well as their print and social media presence. The data demonstrate: how pledge organizations explicitly target culture, rather than pressuring the state to enact policy change; how participants employ individualized tactics while still believing in their collective power to engender change; and that pledgers craft a moral self, engaging in ‘personal’ identity work. Expanding the lifestyle movement literature to think about outcomes and influence, I then show how pledgers contest perceptions of movement success, redefining effectiveness towards abstract, long-term, and subjective measures. I conclude by locating lifestyle movements in the context of late modernity and suggesting how theorists might use and further develop the concept in the future.     

Ethno‐Class Distinctions and Reality (TV)

This article offers a cultural‐sociological analysis of interpretations by viewers from different classes on the most popular reality show in Israel, namely, Big Brother. The findings of this study show dramatic differences in viewing practices according to class and ethnic distinctions of the viewers. Viewers from the upper socioeconomic class primarily addressed the way in which the subjects from the low socioeconomic class and marked ethnic groups appear in their eyes: that is, the processes affiliated with Othering. These ethno‐class distinctions were translated into unique viewing practices: the identification of what are called, “cult moments” or “grotesque moments.” These moments are depicted as ridiculing the “exaggerated” behavior of members of the low socioeconomic class and specific ethnic groups. Viewers from the low socioeconomic class offer more imminent (and less distant) perspectives on the Big Brother program. They relate to a broad spectrum of content that was broadcast in the program, identify with the participants from their group, criticize the judgments and the cultural hierarchies of marked group members, and describe how political anger accompanies their viewing of the reality program. The discussion section suggests the connection of these subjective interpretations and widespread cultural scenarios about class and ethnic identities.     

Solidarity is in the heart,not in the field: joint Israeli–Palestinian peace movement organizations during the 2014 Gaza War

The social movement literature suggests that social movement organizations that work across difference and power asymmetry are dependent to some degree on shared and unified action in order to construct and sustain a sense of ‘we.’ Yet ironically, for two joint Israeli–Palestinian peace movement organizations, sustaining a cross-conflict collective identity during the 2014 Gaza War did not require unified action, but rather, independent action from the Israeli participants. This article makes the argument that in highly asymmetrical environments, and in particular, protracted conflict environments, unified visible action is not always required for maintaining a collective identity. Structural and cultural forces can impede the ability of activists to work across borders or conflict lines. In these situations, what may be required to sustain a collective identity that crosses over traditional community divides is the willingness of the group with more privilege and power to move forward in activity focused on their own community.     

The Dual Strategy and Gender Policies of the Women's Movement in Korea: Family Headship System Repeal through Strategic Innovation

Abstract

Social movements sometimes successfully attain their goals by implementing policies and laws that represent their claims. Movement leaders raise issues susceptible to enactment as policies or laws, exploit legally and institutionally assured resources, and even participate at times in governmental policymaking and parliamentary lawmaking processes. This engagement strategy maximizes a movement's power to achieve its goals only when it is combined with the conventional activities of mobilizing collective action and forming dense networks across movement organizations to pressure the state. Based on the case study of Korean women's movements and their efforts to abrogate the patrilineal succession of family headship, I argue that movement activists' strategic innovation of blending “institutional politics” with conventional “movement politics”—that is, pursuing a dual strategy (Cohen and Arato 1992) and evolving into “movement institutionalization”—is critical to accomplishing gender policies and laws that, at least institutionally and legally, ensure gender equality.     

Social Cocoons: Encapsulation and Identity Transformation Organizations*

The transformation of personal identities is an implicit or explicit goal of many organizations, including “new” religious movements, self-help groups, “deprogramming” enterprises, rehabilitation programs, and others. This essay describes and accounts for one important structural feature of identity transformation organizations (ITOs): encapsulation. Three types of encapsulation are described–physical, social, and ideological–and reasons why different ITOs emphasize certain types of encapsulation rather than others are suggested. Finally, we discuss how the need for encapsulation may conflict with other organizational imperatives of ITOs and we discuss the implications of this organizational dilemma for the successful functioning of ITOs.     

Clothing and social movements: Tibet and the politics of dress

The ‘cultural turn’ in social movement studies has brought a renewed outlook on new social movements and lifestyle movements. In this development on the symbolic challenge of contemporary movements, research has expanded to both music and art. However, little is known about the role of clothing in movements and how activists use it for social change. In making the case for a greater consideration of clothing’s tactical use in identity work, this paper explores the case of the Tibetan Lhakar movement. I argue that for Lhakar activists, clothing is the materialization of the political consciousness of the movement and symbolically acts as a mechanism of communication in shaping its political goals. By using social media to observe individualized collective actions of wearing Tibetan clothing, the paper demonstrates how activists frame and create new political opportunity structures for civic participation in a one party state that controls all speech and movement.     

Creating Cohesion from Diversity: The Challenge of Collective Identity Formation in the Global Justice Movement*

Collective identity formation is important because it plays a crucial role in sustaining movements over time. Studying collective identity formation in autonomous groups in the Global Justice Movement poses a challenge because they encompass a multiplicity of identities, ideologies, issues, frames, collective action repertoires, and organizational forms. This article analyzes the process of collective identity formation in three anti‐capitalist globalization groups in Madrid, Spain, based on 3 years of ethnographic fieldwork. The author argues that for new groups practicing participatory democracy the regular face‐to‐face assemblies are the crucial arena in which collective identity can form and must be both effective and participatory in order to foster a sense of commitment and belonging. The article raises the possibility that scholars should consider what seems to be an oxymoron: the possible benefits of “failure” for social movements.     

Culture Within Sites,Culture as Resources,and Culture as Wider Contexts: A Typology of How Culture Works in Social Movement Theory

Sociologists of social movements agree that culture matters for studying collective action, and have proposed a variety of theoretical concepts to understand culture and mobilization, including framing, free spaces, and collective identity. Despite this, what we mean when we say “culture matters” remains unclear. In this paper, I draw on 30 years of social movement theory and research to construct a typology of three ways that culture is seen as shaping social movement activity: (i) culture renders particular sites fruitful for social movements to mobilize out of; (ii) culture serves as a resource that assists in movement action; and (iii) culture provides wider contexts that shape movement activity. This typology represents the analytic building blocks of theories about culture and social movements, and is presented towards the end of clarifying and sharpening our theoretical concepts. The paper concludes with suggestions for future research that draw on, refine, and extend these three building blocks.     

Poor theory and the art of plastic pollution in Nigeria: relational aesthetics,human ecology,and “good housekeeping”

ABSTRACT

The art of plastic pollution from Nigeria marks more than an environmental consciousness. It also marks an ecological consciousness based on contemporary plastic-waste artists’ commitment to advocating the recovery of traditions of repurposing materials and of skilled craft work. These contemporary artists are proposing that Nigeria negotiate its own modern identity by recuperating creative traditions of object making that combine the values of utility and of artistry in the practice of craft. The emphasis on plastic specifically as an artistic medium highlights the clash of what eco-artist Bright Eke calls a “bottled life” – entrapped, wasteful, unhealthy, ego-centric – with a traditional ethos of interconnectedness and eco-consciousness. Drawing together data from personal interviews, filmed documentaries, and museum talks, this essay argues that the current generation of artists is using salvaged plastic as a primary medium to rethink Nigerian ecology in terms of “good housekeeping” – a specifically Nigerian oikos.