Economies of visibility as a moderator of feminism: ‘Never mind Brexit. Who won Legs‐it!’

This article utilizes economies of visibility to interpret how two UK women political leaders’ bodies are constructed in the press, online and by audience responses across several media platforms via a multimodal analysis. We contribute politicizing economies of visibility, lying at the intersection of politics of visibility and economies of visibility, as a possible new modality of feminist politics. We suggest this offers a space where feminism can be progressed. Analysis illustrates how economies of visibility moderate feminism and tie women leaders in various ways to their bodies; commodities constantly scrutinized. The study surfaces how media insist upon femininity through appearance from women leaders, serving to moderate power and feminist potential. We consider complexities attached to public consumption of powerful women's constructions, set up in opposition, where sexism is visible and visceral. This simultaneously fortifies moderate feminism and provokes feminism. The insistence on femininity nevertheless disrupts, through an arousal of audible and commanding feminist voices, to reconnect with the political project of women's equality.     

Identity tensions of women with two leadership positions in India

Identity narratives enhance the understanding of women’s leadership, but there exist very few in-depth analyses of negative identity tensions that influence agency. In this study, we examine the negative identity tensions of well-to-do women from small towns in India, who hold two leadership positions: organizational and social movement. We borrow from the discourse on well-to-do women’s participation in social movements in India to draw on the notions of identity, perceptions of feminism, and patriarchal challenge. Our data are derived from 49 in-depth interviews with women leaders. Findings from qualitative analysis and creation of a composite narrative show that negative identity tensions arising from two leadership positions are gendered in nature. Furthermore, agency is (i) contingent on one’s reflection on challenges, (ii) rooted in an underlying principle, and (iii) practiced through the mechanisms of “managing femininity,” a concept that is widely discussed in the Western paradigms of postfeminism and neoliberalism. This paper contributes to the feminist dialog on the global South in the context of gender, class, and geographical location intersection by revealing certain non-Western ways of managing femininity. However, in the process, the hegemony of Indian men remains intact.     

Identity work in female‐led creative businesses

This study explores the identity work carried out by three female owner‐managers in creative industry businesses, identified in Government reports as a discriminatory industrial sector for women in the UK. Through the development of narratives by the owners and other participants, observation of practice and review of online and offline materials, three cases emerged. These showed overlapping, different identities developed and performed through identity work. Each presented rational and logical persona as business leaders despite observation showing extensive use of intuition and gut feeling in both creative and entrepreneurial aspects of the business. Intuition and gut feeling were seen as inappropriate at work as they belonged to the home sphere, emotionally based and therefore automatically unreliable. While occupying male stereotypes and avoiding the female realm of emotion at work, these women expressed femininity through their emphasis on the maternal, ‘being a good mother' as a desired ideal being embedded in work as well as home practice.     

The Third Sex: Women Leaders in Australian Agriculture

This article uses data from interviews with 20 women involved in decision‐making positions in Australian farm organizations to explore the ways in which women actively create a subject position which locates them as both ‘agricultural leader’ and ‘woman’. This is a subject position one participant describes as ‘a third sex’. In negotiating their outsider status, the participants describe being engaged in a constant process of self‐monitoring and movement between and across different discourses of managerial masculinity and normative femininity. They describe no such difficult identity work being undertaken by the male leaders with whom they work. Based on a range of gender comparisons, the article concludes that women's entry to positions of agricultural leadership does not necessarily suggest that a more inclusive or equitable Australian farming sector is emerging.     

Covering up Disfigurement and Laughing it Off: Reinforcing Inequality in Breast Cancer Support Groups

The present study examines how women in breast cancer support groups managed the emotions evoked by the physical disfigurement of their disease and its treatment. Four support groups located in central North Carolina were studied over an approximately three‐year period. Data derive from field observation of the four groups, in addition to 35 in‐depth interviews with group members and group leaders. Analysis shows how the women concealed their disfigurement, practiced compensatory femininity, and engaged in sexualized joking to cope with the embarrassment, shame, and self‐doubt resulting from changes to their bodies, including the loss of a breast and sometimes hair. While these strategies seemed to help the women feel better about themselves and their bodies, at least some of the time, analysis also shows how the strategies contributed to the reproduction of gender inequality, by reinforcing traditional standards of beauty and the gendered expression of emotions.     

Women leaders,self‐body‐care and corporate moderate feminism: An (im)perfect place for feminism

This article offers self‐body‐care as an aspect of corporate moderate feminism and a manifestation of postfeminism for women leaders. It explains how postfeminism as a bodily practice surfaces through women leaders' body work and how women ‘top' leaders strategize to stabilize their credibility by identifying their own and other women' body work needs and the steps they take to meet these. Self‐body‐care extends understandings of body work as part of postfeminist governmentality and contributes to understandings of moderate feminism as that which deflects and reflects feminism and constrains and empowers subjects. As such self‐body‐care offers an (im)perfect space for disruption and for Gender and Organization Studies (GOS) scholars to pursue the implications and potential of postfeminism. We call for women elite leaders to be part of feminist futures and illustrate self‐body‐care as an aspect of corporate moderate feminism by highlighting complexity in the postfeminist thesis and reflexively re‐examining two of our previous published empirical studies of women ‘top' leaders.     

Sustaining corporate class consciousness across the new liquid managerial elite in Britain

This article asks: how is class consciousness and cohesiveness amongst the UK business elite maintained in the twenty‐first century? Elite studies traditionally sought to account for the construction and circulation of dominant ideology through exclusive education systems, institutional board interlocks and club memberships. The problem is that business elite membership of all these institutions has been steady declining in recent decades. Contemporary corporate elites now appear more mobile and fragmented in an age of globalization. However, class cohesion amongst business leaders appears as strong as ever after decades of neoliberal policy hegemony. So, how are such ideas, norms and values circulated and maintained? This study tried to answer this question drawing on a set of 30 semi‐structured interviews with top UK CEOs and a demographic audit of current FTSE 100 CEOs. The findings suggest that three additional means of achieving business elite coherence have become more significant: professional business education, semi‐formal but regular meeting sites, and specialist business media.     

Against what model? Evaluating women as leaders in the pandemic era

Women at work have long accepted how societal norms and cultural expectations impacted their at‐work behaviour. Despite the fact that no one model has ever universally established a benchmark for women’s leadership, women attempted to become what they perceived others wanted them to be. Between aspiring to achieve ideal worker status and enacting a style somewhere between the stereotypical connotations of agentic and communal behaviours, women leaders expended a great deal of emotional labour to find the perfect balance. Today, the COVID‐19 pandemic has created a new, potentially untenable, challenge: to identify what working women are evaluated against to achieve excellence. This article shares a perspective of how women leaders have been evaluated during tumultuous times using historical research and examples. Based upon our findings, it appears that the communal leadership style most women are thought to naturally display may be an advantage.     

Respectable Femininity and Career Agency: Exploring Paradoxical Imperatives

This paper places respectable femininity at the very centre of career enactment. In the accounts of 24 Sri Lankan women, notions of being a ‘respectable’ woman recurred as respondents described how important it was to adhere to the powerful behavioural norms for women in their organizations and society. However while such respectability was vital for women's career progression, it ultimately restricted their agency and conflicted with other requirements for advancement. Based on our empirical findings, we propose that being a respectable woman was experienced as paradox, where at times it was seen as impossible to be both a good woman and a successful careerist. We highlight the implications of our findings for women's careers in South Asia and more widely.     

Hollywood power brokers: Gender and racial inequality in talent agencies

As the US labour market shifts towards project‐based, contractual and contingent work, the importance of intermediary brokerage organizations will continue to grow. In this article, I use Joan Acker's theory of gendered organizations to examine Hollywood talent agencies as one case of these powerful intermediary organizations. The power structures, promotion process, mentoring networks and discourses described by the talent agents I interviewed privilege white men. The agents interviewed for this study described their top management as being overwhelmingly composed of men, they discussed the patrimonial systems of mentorship and exclusive male networks that advantage white men, and talked about colleagues and clients in ways that valorized elite masculinity and disparaged femininity. Thus, the organizational structures and culture of these talent agencies collectively create an environment that reproduces itself, encouraging white men to join and persist, and presenting barriers to women and racial minority men. Although the focus of this article is on Hollywood talent agencies, the findings from this research help explain how inequality is reproduced in the non‐traditional work arrangements that characterize the new economy.     

Making Sense of Muscle: The Body Experiences of Collegiate Women Athletes*

Using ethnographic research, this paper explores the experiences of elite women athletes on a Division‐I college soccer team. I draw on existing literature in the sociology of sport, sociology of the body, and interactionism to inform my analysis. With this approach, I illustrate the complicated relationship women athletes have with their bodies in relation to physical competition and dominant notions of femininity today. Key reference groups influenced the players’ self‐perceptions and encouraged the women to closely monitor their own appearances and actions. While undoubtedly affected by these inter‐actions as well as their place in the gender hierarchy, many women athletes subtly resisted notions of idealized bodies and constructed their own meanings about their bodies and experiences. Investigating the day‐to‐day body awareness and negotiations of women athletes reveals the gendered nuances of sport and the complicated relationship between cultural ideals and female embodiment.     

The Ethics of Relational Leading: Gender Matters

This article is concerned with the ethical implications of conceptualizing and enacting leadership as a relational practice, rather than as a heroic‐individualistic performance. Using a small empirical study, it explores the possibilities and challenges of becoming an ethical subject against the pressures on leaders to instrumentalize and masculinize their relational work. Ethics is understood as a critical reflexive practice through which leaders come to understand the effects of their conduct and are able to transform or restyle themselves. This fashioning of an ethical subject is discussed in relation to the construction of masculinized certainty and feminized self‐doubt. The article concludes with some tentative thoughts about the capacity of embodied subjects to transgress dominant modes of being and acting.     

Recycled Odyssey: Creating Transnational Families in The Greek Diaspora

In this article I explore the types of transnational families forged by Greek Canadian women through cycles of migration between Canada and Greece. The focus is on how transmigrant women search for a spouse and heterosexual lifestyle embodied within a seemingly ‘authentic’ Greek experience. This recycled odyssey in which the women negotiate systems of gender and ethnic identification between two different social milieux highlights how parental guidance, class tensions and representations of gender and sexuality (re)form the Greek transnational family. These conflicts, and their resolutions, indicate how the ties of transnational families are negotiated to accommodate competing notions of sexuality, femininity, filial piety, parental investment and economic responsibility. Such cases are poorly documented since it is assumed that ‘white’ ethnic groups in North America are more assimilated. However, given the forces that drive transnationalism — such as global capital, cheap travel, telecommunications and European integration — belonging to an imagined community has different implications than it did in the past.     

The Making of the Kelly Girl: Gender and the Origins of the Temp Industry in Postwar America

Abstract  This article examines how temp industry leaders exploited notions of "women's work" in the postwar era to create a new category of "respectable" but marginal employment. Although they employed substantial numbers of men, postwar industry leaders publicly cast temp work as "women's work," constructing the iconic image of the "Kelly Girl." In doing so, they entered the postwar cultural debate about women and work, encouraging housewives to get jobs for self-fulfillment while at the same time maintaining the primacy of the domestic sphere. Through this strategy they began to build a new model of employment that would eventually change the meaning of work in America.     

Agricultural body-building: Incorporations of gender,body and work

This paper is concerned with gendered embodiment of agricultural work, particularly the connection between women's gender identity and the body at work. Focussing on how the body enters into relations with the tools of work, four processes are identified by which women's bodies, work and machinery are incorporated into each other and give each other meaning. In the first category women's embodied competences are merged with the qualities of machinery much the same way as men. The second shows how women work to uphold a definition of their bodies as feminine despite the fact that they operate machinery. The third process shows that when machine work is incorporated into farm women's traditional work on the farm, neither the definition of women's bodies nor the tractor change. Finally, when women do not operate machinery as part of their work, the traditional conception of gendered, embodied farm work is maintained. The analysis establishes that there is no one to one relationship between work and the meaning of the embodied self, and highlights the complex and ironic relationship between machinery and femininities.     

“Who Better to Do It Than Me!:” Race,Gender & the Deciding to Run Accounts of Political Women in Texas

Women remain underrepresented in electoral politics at every level. Much has been written about how dominant gender values shape political women’s decisions to run for office, how the media portrays women on the campaign trail, and how voters respond to women candidates. Yet, research on women in politics has too often assumed a monolithic standard of femininity, overlooking the ways in which gender values are varied and deeply racialized. Drawing from data gathered through 46 interviews I conducted with women leaders and political activists in Texas, I explore the narratives politically active women cultivate to account for their decisions whether or not to run for public office. I illuminate how these “deciding to run” narratives reflect racialized standards of femininity and how these discourses are mediated by the political context and by political and activist organizations.     

Consecration and meritocracy in elite business schools: The case of a Swedish student union

Sociologists are paying increasing attention to the business and financial elites that control today's global economy; indeed, there's a great need to understand who these elites are, what they do, and what makes them tick, as individuals, and as a class. But we also need to understand how the economic elites aremade in the current social and economic system, and one significant way of doing this, is by examining elite business schools, that is, the institutions that aim to train and prepare people to assume important leadership and decision-making positions in business, finance and related sectors of critical importance to the management of modern capitalism. Based on the notion of consecration, I empirically examine how the student union of Sweden's premier business school, The Stockholm School of Economics, offers its members a learning environment partly separated from the school, and how this semi-independent organization contributes to making undergraduate students socially, morally and esthetically meritorious for elite jobs in primarily management consulting and finance; a process that is largely shaped by corporate actors that participate formally and informally in the student union activities. The paper contributes to the sociological literature on business schools and higher education and elites, both theoretically through the twin notions of meritocracy and consecration, and empirically through its unique focus on student union activities in an elite business school setting.     

Contradictions concerning care: Female surgeons' accounts of the repression and resurfacing of care in their profession

Surgery is a high‐status, distinctly embodied, profession, dominated by men and saturated with masculine ideals of individual heroism, manual skill and detachment. In this study, we focus on exploring how surgery both represses, but also requires, caring work, creating gendered contradictions for the women that enter its ranks. Based on interviews with eighteen female surgeons from Australia and New Zealand, we apply a ‘rationality of caring work’ lens to explore how they experienced these contradictions through training, socialization and in everyday interactions. Our findings show inter‐related mechanisms whereby female surgeons are required to become more independent and self‐reliant than comparable men, but also make up for the systemic lack of care shown to junior staff and students. In particular, their pregnancy and motherhood challenge the ideal of the detached, independent, heroic agent. We conclude by discussing how a ‘rationality of caring’ lens could help unpack the gendered contradictions women experience in other elite professions.     

Just one of the guys until shower time: How symbolic embodiment threatens women's inclusion in the US military

The military constitutes a complex occupational field for women — one in which embodied masculinity is legitimized and rewarded, and women's bodies are often perceived as problems to the extent that they deviate from this masculine standard. Drawing from 33 in‐depth interviews with men and women who served on active duty in the US military between 2005 and 2015, we ask: How does female embodiment raise barriers to the full incorporation of women as equal workers in a total institution? Our analysis focuses on three primary aspects of what we call symbolic embodiment (female bodies as physically weak, as leaky/unclean and as sexually distracting), as they are rooted in the cultural imagination more than in any biological or experiential reality. We show how the symbolic embodiment of female workers effectively undermines individual claims of honorary masculinity by reasserting the pre‐eminence of naturalized capacities over individual performance and experience, and constructs women as second‐class workers within the masculine culture of the military. Our results extend the literature on the embodied self at work and reveal potential limits to Bourdieu's theory of the gendered habitus.     

Opposing the toxic apartheid: The painted veil of the COVID‐19 pandemic,race and racism

This article is a personal reflection of how the coronavirus exposes ‘shocking’ levels of racism against us, and our vulnerability as Chinese women living in Britain. By reflecting our experiences of verbal and physical race‐based violence connected to coronavirus, we explore the fluidity of our racial identities, the taken‐for‐granted racial stereotypes and white privilege, and everyday racism in the UK. Can the vulnerable use vulnerability as an agent to shift the moment of helplessness? We contribute to the uncomfortable yet important debate on racism against Chinese women living in the UK through voicing up our embodied vulnerability as invisible and disempowered subjects to this viral anti‐Chinese racism. This is a form of resistance where we care for the racialized and marginalized others. In doing so, we lift the painted veil of the pandemic, race and racism to collectively combat racial inequalities.