Inside Nazi Germany and PR war films in America

This article analyses Jack Glenn and Louis de Rochemont's Inside Nazi Germany (1938), a screen magazine from The March of Time. The aim of this paper is to analyze Inside Nazi Germany as a public relations war effort of the 20th century. Arising from the informative and propagandistic strategy of late 1930s newsreels, this documentary was made using very appropriate narrative techniques to award it the dimension of objectivity and truthfulness characteristic of public relations messages, without losing sight of its educational and persuasive function. From this standpoint, Inside Nazi Germany constituted one of the clearest precedents of public relations war films in America.     

Challenging accounts: Public relations and a tale of two revolutions

This article provides a brief account of public relations, and of those who use its practices, in the Zionist revolution that led to the formation of the state of Israel. In relating that narrative to aspects of the American Revolution, it explores similarities and differences with a threefold aim: (1) to describe the distinctiveness of Israeli public relations development, informed by, but not determined by, U.S. accounts; (2) to clarify how different national origins continue to impact on the contemporary profession; and (3) to encourage others to put forward their accounts of their specific histories, and their specific historical actors. In Kuhn's [Kuhn, T. S. (1962). The structure of scientific revolutions. Chicago: University of Chicago Press] classic account of paradigm revolutions in science, the impetus frequently comes from activities on the margins that conflict with core assumptions. The article's specific account of the formation of Israel, and its intertwining with public relations, adds to the recent growing movement to construct accounts of other national public relations histories. In contributing to this movement, it also points to how the American experience can be reconfigured as part, albeit a massive part, of a profession that is developing differently in different parts of the world.     

Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA's Public Relations Tactics

This article examines one issue in how public relations students are socialized in their understanding of the value and power of social media in the practice of public relations. The public relations academic research about social media is explored, as well as the professional claims about the value of social media as a public relations tactic. The researchers conducted a content analysis of 1 year of Public Relations Tactics issues. The data are viewed through the theoretical frame of the socialization literature ( Jablin, 1987). The results suggest that claims of social media power far outweigh evidence of social media effectiveness as a communication tool. A disconnect exists between what authors of Public Relations Tactics pieces view as the potential for social media and the research findings about the effectiveness of social media. The final section of the article discusses the implications for public relations educators, professional associations, and practitioners as they consider social media tactics in public relations strategy.     

NASA in crisis: The space agency's public relations efforts regarding the hubble space telescope

This study examines NASA's public relations efforts regarding the Hubble Space Telescope in 1990. It proposes that NASA's poor public relations exacerbated the problems caused by the telescope's spherical aberration. To a great extent, NASA brought the crisis on itself. It oversold the telescope before it was deployed; it failed to developed a clear plan for dealing with first-light images and early release of photographs; it provided misleading flight reports; and it reported prematurely and incorrectly that the Hubble could not produce photographs. NASA's poor handling of the Hubble, coupled with its poor handling of the Challenger explosion, suggests the agency must improve its crisis communications if it hopes to maintain the trust and support of Congress and the American people into the twenty-first century.     

From the “strategy of truth” to the “weapon of truth”: The Government Information Manual for the Motion Picture Industry, 1942

The aim of this article is to advance in a hidden part of public relations history: the Archibald MacLeish's ‘strategy of truth’ and its implementation to film industry to influence American public opinion. The attempts during the Second World War to fight the enemy through factual propaganda also found, in the film industry, the ideal medium to offset the enemy's propagandising audiovisual products, particularly Nazi propaganda. For this reason, the government drew up the Government Information Manual for the Motion Picture Industry (1942) following the line established by the Office of Facts and Figures and Archibald MacLeish's ‘strategy of truth’. Thus, the Manual for the Motion Picture Industry became a good example of the use of ethical propaganda.     

A social capital approach to improving public relations’ efficacy: Diagnosing internal constraints on external communication

This article extends Heath's (2006) concept of fully functioning society theory (FFS) and argues that public relations can be used as a force to enhance collective social capital in communities. To serve this purpose, however, the effectiveness of an organization to serve its external publics is often dependent on the status and relationships the public relations function has developed within the organization. This paper provides a network analysis of a government agency in Jordan that illustrates the relationship between internal organizational social capital and the potential problems for establishing external relationships with publics. Implications for public relations research methods and theory are also discussed.     

Public relations anthropologies: French theory,anthropology of morality and ethnographic practices

The protagonists of this article are Lucien Matrat and the group of academics he led, known as the “European doctrine (or school) of public relations” (Boiry, 2004, p. 1). These public relations academics and professionals, who were mainly French, represented a body of knowledge which was characterised by an ethical and anthropological approach to public relations. It is this approach that led to Matrat's drafting of the Code of Athens and the creation of a theory of public relations based on human beings. The European doctrine also advocated the application of ethnographic methods to create corporate culture, such as the projet d’entreprise (corporate project). This paper analyzes, from a historical and theoretical viewpoint, this anthropological approach to public relations.     

In search of message design best practices: The Silver Anvil Award winners archive

We investigated specific award-winning public relations efforts to derive best practices that bridge industry practices with academic research and pedagogy. The data for this project were the winning entries for the annual Public Relations Society of America's (PRSA) Silver Anvil Award, which is considered the top award recognizing excellence in public relations. We found, however, that the archive of award winners does not provide sufficiently definitive information about what defines any public relations discourse genre or why any genre as used is “excellent.” This archival research provides us with a key rationale for employing rhetorical, narrative, and linguistic theories prospectively to guide public relations message design and planning, theories which hitherto have been used to judge campaigns post hoc or retrospectively.     

Romancing the nation: Family melodrama and the sentimental logics of bourgeois nationalism

Abstract

In the years since the 1970s, something of a revolution has occurred in the area of South Asian American fiction, as writers like Bharati Mukherjee, Meena Alexander, Ginu Kamani, Anita Rau Badami and Chitra Banerjee Divakaruni have begun publishing their work. Bharati Mukherjee's predominant focus is the politics of immigration, not only as a prevalent preoccupation in her fictional writing, but as the focus of a series of newspaper and journal articles as well. This article seeks to contextualize the development of Mukherjee's writing in relation to wider current debates about the nature of the American canon, the question of 'Americanness', and the continually vexed issue of multicultural politics in the US. In reading four of Mukherjee's novels both through and against her polemical writing, I will argue that Mukherjee's fictions should be read together as an ongoing counter-nativist project and, as such, constitute an important intervention in US race relations.     

The Problems of Public Relations: Eisenhower,Latin America and the Potential Lessons for the Bush Administration

Abstract

Accompanied by intense media interest, President George W. Bush visited Latin America in March 2007. The trip, it seemed, was a rather obvious attempt to try and improve inter-American relations by demonstrating that the US did care about is neighbours to the South; to counter the seemingly endless bad press and repair some of the damage done to the American brand by Bush's policies and the influence of Venezuelan president, Hugo Chávez. As this article will demonstrate, though, this was reminiscent of another era: that of the 1950s and the presidency of Dwight D. Eisenhower. Throughout his eight years in office, Eisenhower would consistently use public relations operations as a way of improving inter-American relations. However, the intense problems that this eventually brought about suggest that the present administration may have been misguided in its attempts to follow a similar path to its Republican predecessor's.     

Frank Capra and Leni Riefenstahl: Politics,Propaganda and the Personal

Abstract

The circumstances that led Frank Capra to view Leni Riefenstahl's notorious documentary of the 1934 Nuremberg rallies, Triumph of the Will, is well-known. What is less known is the extent to which the themes inherent in Capra's filmmaking through the 1930s, and Riefenstahl's own interest in ideas of national identity, social commentary and romanticism in her fictional and documentary films, mapped out a set of cinematic coincidences between the two little discussed in the body of literature devoted to these directors. This article lays out a number of those coincidences and, in the process, compares the theoretical strain of political romanticism that winds its way through Capra and Riefenstahl's work. The iconic and symbolic imagery in their films suggests interesting and important comparative aspects to their canon, but also that a fascination in political romanticism led them to differing conclusions about the impact and threat of media and propaganda forces lined up in alliance with totalitarian powers during the 1930s and '40s.     

Social Harmony Paradigms and Natural Selection: Darwin,Kropotkin, and the Metatheory of Mutual Aid

This article proposes the mutual aid theory of Charles Darwin and Peter Kropotkin as an engendering metatheory for social harmony paradigms within public relations, including communitarianism, excellence theory, and fully functioning society theory. It extends current research in public relations beyond Darwin's Origin of Species to include that author's later Descent of Man as well as the neglected works of Russian evolutionary biologist Peter Kropotkin. Drawing upon the research of those authors, the article presents evidence that the evolutionary processes of natural selection created the social instinct that provides both positive and normative status for the social harmony paradigms within public relations.     

Invisible republics and secret histories: A politics of music

Abstract

How does music ‐ or any cultural artefact ‐ assume significance for those who encounter it? Why does one sound or image come to matter, while others are overlooked or forgotten? The answer is not to be found in the sounds alone, but in the context and conditions in which they are heard. This article explores this argument by considering the case of The Anthology of American Folk Music, a set of recordings from the 1920s and 1930s, which has exercised an extraordinary power over popular music since its release in 1952. Using the arguments expounded by Robert Cantwell and Greil Marcus, and pointing to the uses of music in establishing national identities and mobilising social movements, the article argues for an understanding of music's significance that links social experience, aesthetic pleasure and political values.     

Filmic public relations for a global audience: The United Nations and The Blue Vanguard

The project investigates the use of documentary film as a public relations tool by the United Nations (UN) for worldwide promotion of its first peacekeeping intervention in response to the Suez crisis of 1956. Specifically, it undertakes a historical investigation into the communicative purpose of the 1957 documentary film, The Blue Vanguard, which was made by the UN Department of Public Information (UNDPI). Beyond the interest connected with the intervention in the Suez crisis, the film is significant in the history of the UN’s global public relations since it was one of the first films made for the UN by UK film director, Thorold Dickinson, who arrived as Chief of Film at the UN in October 1956.The author argues that Thorold Dickinson used the documentary to make a radical public information proposition to a global audience on behalf of the United Nations. Specifically, the public relations discourse and cinematicity in The Blue Vanguard reminded a global audience that achieving peace required a new level of cultural tolerance and global co-operation, involving codes of judgement beyond the nationalistically-determined registers of the time.     

Public relations master's education deliverables: How practitioners and educators view strategic practice curriculum

A national sample of practitioners (PRSA members) and academics provided their perceptions of what graduate students of public relations should study (N = 463). Despite expectations of difference between practitioners and educators, they agreed that a master's program graduate should have knowledge of business and understand how globalization shapes public relations. Still, a master's of public relations program graduate should also write well, speak well, and have had some “capstone” experience.     

Communicating for the good of the state: A post-symmetrical polemic on persuasion in ethical public relations

As inarguably one of the most influential theories in public relations scholarship, the symmetrical theory devalues the most common public relations objective, persuasion. This article deconstructs Grunig's work and re-constructs classic rhetoric to provide a post-symmetrical direction for public relations scholarship devoted to influencing behavior. By viewing the practice of persuasion from the perspectives of Aristotle, Plato, Isocrates, Burke, Nietzsche and others, this paper provides ethical and procedural guidelines on how today's public relations scholars can refocus the public relations agenda to focus more on real-world issues.     

Where Is Gender in Agenda Setting?

Abstract

Why do some issues surge to the forefront of our attention while others languish in obscurity? Feminist scholars have explored the emergence of issues such as rape, battering, no-fault divorce, pay equity, and other women's issues on the public agenda. Despite a burgeoning body of literature on feminist social movements within history, political science, and sociology over the last twenty-five years, scholars of agenda setting, public policy, and American politics more generally have largely ignored this work. Not surprisingly, this research cannot be simply added in to the dominant agenda setting theoretical paradigm; rather, the findings disrupt conventional understandings. This essay critiques two canonical works, Kingdon's Agendas, Alternatives and Public Policies(1995) and Baumgartner and Jones's Agendas and Instability in American Politics(1993), and discusses exemplary feminist research. It argues that if we want to know how norms change we need to broaden our scope beyond political elites and interest groups to include social movements and newly politicized grassroots activists. We must see change as produced by networks of insiders and outsiders rather than exclusively caused by elites in formal positions. Feminist scholarship also takes seriously the discursive and emotional aspects of politics rather than utilizing a narrow pluralist framework. Moreover, it recognizes the important yet neglected role of law as both an arena and a discourse.     

Identifying and Responding to Activist Publics: A Case Study

Activist groups are strategic publics because they constrain an organization's ability to accomplish its goals and mission. Activists create issues; they appeal to government, the courts, or media for litigation, regulation, or other forms of pressure. As a result, research on activism has become one of the most important domains of public relations research. I begin this article with the premise that public relations practitioners must develop sensitivity to activists, he able to identify activist publics before they become active, and develop communication strategies to foster mutual understanding with them. The results are reported of a case study of environmental activism against a multinational company working in the Central American country of Belize. The organization failed to identify activist publics at the beginning of its Belize project and made no attempt to communicate with them. The activists then went elsewhere for information and escalated overt pressure on the organization. Media coverage, however, had little effect on the activists because they had their own specialized communication networks and newsletter. The organization then used press agentry and public information models of public relations to counteract the activists; as a result, the pressure escalated. I also found evidence that the organization became more successful with activists when it used a symmetrical model of public relations during a radio debate.     

Predicting Indonesian Journalists' Use of Public Relations-Generated News Material

Abstract

The news media are the main channel for public relations practitioners to get messages across to their publics. In recent years, little research was conducted on predicting journalists' use of public relations news material. As the largest Southeast Asian and the world's most populous Muslim nation, Indonesia presents a complex media and public relations environment. This study found fundamental tenets in journalism, however, which remain the most important factors in predicting the use and acceptance of public relations-generated news materials. At the same time, however, business interests have highly significant effect on journalists. Informal relations can also influence their use.