The other Chinese: identity work and self-orientalization of Chinese host country nationals in multinational corporations

ABSTRACT

This paper draws on an in-depth case study of narrative identity work to explore heuristically the role of host country nationals in the reproduction of orientalist discourses in multinational corporations (MNCs). Based on this analysis, it presents an identity strategy termed the other Chinese. The other Chinese claims to be in-between the West, that is constructed as superior modern and rational, and China, that is constructed as backwards and chaotic. This in-betweenness allows the other Chinese to take the role of a mediator between locals and expatriates, and at the same time claim superiority towards normal Chinese. Thus, this identity construction is a creative act of hybridization and localization, but it is not subversive to existing power structures in the MNCs. However, as we show, the construction of the other Chinese is not inextricably bound to the field of the MNCs, but is based on a hybrid and creative entanglement of various sources such as class positions and public discourse in China, in which the MNCs only occupy an insignificant role. It is, therefore, to be understood as an aspect of identity construction in China relevant for MNC identity, rather than an aspect of the transnational field of the MNCs.     

Perception of identity in Modern China

Abstract

China had developed relatively independently and had been almost immune to Western influences until the 19th century. Its basic way of life, cultural identity and state organization had continued almost uninterrupted from the very beginning of the archaic period. How China has adapted to the modern world since it was forced to be integrated into the modern world and, in the process, how it has changed its perception of self‐identity provide an interesting topic for study.

This paper offers a tentative discussion of the perception of cultural identity in modern China. It first explores the ideas of culture and cultural identity in traditional China, and then examines how these ideas were transformed in the context of the changing social, political and cultural environment of the early 20th century. The final part of the paper is devoted to the recent search in China for new ideas of culture and cultural identity in the context of a series of unprecedented events marked by the opening of China, economic reform, and rapid industrialisation.     

To see ourselves as others see us: identity and attitudes towards immigration amongst civic nationalists

ABSTRACT

This article examines how different conceptions of national identity can be linked to attitudes towards cultural pluralism. The tensions between more culturally pluralistic societies and sustained support for nationalism represent an important political issue in modern western European politics. Such tensions are of particular relevance for stateless nationalist and regionalist parties (SNRPs) for whom national/regional identity is a major political driver. This article empirically tests the relationship between different conceptions of national identity and attitudes towards cultural pluralism in two SNRPs—the Scottish National Party and the Frisian National Party. The article draws upon evidence from two unique full party membership studies and is supported with evidence from documentary analysis. A key finding is that the manner in which members conceptualise national identity has significant implications for their attitudes towards cultural pluralism, which has the potential of becoming a source of tension within SNRPs. A key implication of the article is that there is evidence that attitudes of general members and officially stated party positions and narratives diverge on issues relating to cultural pluralism and national identity. These tensions could potentially be harmful for the party's overall civic image.     

Armenian crafts in the Ottoman Empire: Armenian identity and cultural exchange

ABSTRACT

This article analyzes how the dominant narrative of Armenian national identity shapes perceptions of Armenian culture and offers examples of Ottoman Armenian craft art to bring to light an under acknowledged, yet intrinsically valuable, dynamic within Armenian cultural identity. Within studies of art history, cultural exchange between Ottoman Armenians and Turks has been ignored due to its inconvenience to the conflictual understanding of Armenian-Ottoman relations central to Armenian national identity. These artifacts speak out against reductive norms and offer an important addendum to the understanding of what it meant and continues to mean to be Armenian.     

‘For the sake of the family and future’: the linked lives of highly skilled Indian migrants

ABSTRACT

While in Western literature, migration is generally considered an individual or (nuclear) household phenomenon, Indian context adds the strong presence of parents and extended family to the constellation. This paper addresses how significant others shape the life course events and the migration trajectories of highly skilled Indian migrants to the Netherlands and UK. We employ a qualitative approach to the life course framework to highlight the linked lives that can alter the migration decisions. Our findings are drawn from 47 semi-structured biographic interviews. The results underscore how further migration decisions are often informed by the implications of the different life stages of the linked lives, the key elements being care-giving by and for the parents. Furthermore, we also illustrate how migration provides space for negotiating social norms and expectations: due to the geographical distance between migrants and their parents, the local (non-Indian) context plays a bigger role and thus the need for and timing of conformity with norms can be postponed. The understanding of family life in transnational settings will be enriched when individuals are embedded within the cultural background and linked lives are extended beyond the immediate nuclear family.     

Physicians,Humour and Therapeutic Laughter in the Ancient World

This paper examines the ways 'mixed race' women in Canada contemplate their relationship to national identity. Through qualitative, open-ended interviews, the research demonstrates how some women of 'mixed race' contest ideas of the nation as constituted through the policy of multiculturalism in Canada. To challenge the tropes of the national narrative, some women of 'mixed race' develop nuanced models of cultural citizenship, illustrating that national identities are formed and transformed in relation to representation. Refusing to be positioned outside the nation, they effectively produce their own meanings of identity by working through their own personally identified 'mixed race' bodies to the national body politic, where some of them see their own bodies as intrinsically 'multicultural'. The paper ends by addressing the paradoxes of multiculturalism, emphasising through narratives that the policy produces hierarchical spaces against which some 'mixed race' women imaginatively negotiate, contest and challenge perceptions of their racialised and gendered selves.     

Beating the monochrome: emerging market multinationals and the bricoleur approach to embracing heterogeneity

ABSTRACT

The research aims to analyse the social identities of emerging multinational corporations from India. It looks at whether the difference of geography and ethnicity can be overcome with a multi-dimensionality or bricolage approach as a managerial paradigm – where the manager, as bricoleur, adopts a socially efficient hybrid approach of changing the arrangement of socio-historical rules through negotiation of both past and present practices, rather than assuming a revolutionary or disruptive engineering approach. We present thematic and discourse analyses of the communication (interviews, blogs, press releases, and public statements) made by the top and middle management of 15 Indian MNCs. The findings reflect the strategies adopted by the firms to fit their public image to a particular culture or audience, and the ways firms migrate to a transnational image with changes in its geographical identities.     

States and standardisation: constructing the co-ethnic migrant story in Germany

ABSTRACT

This article addresses the standardisation of stories about diaspora return (also called ‘co-ethnic migration’ or ‘repatriation’). Using the concept of ‘standards’, the author analyses how the German state distributes certain texts about diaspora history over others, forming a legible and homogenous narrative of co-ethnic migrant identity. The article is based on a critical discourse analysis of texts relating to Russian–German history and analysis of biographical narratives of co-ethnic Germans residing in Germany. The study identifies mechanisms by which states homogenise narratives, and to understand which co-ethnic history and identity constructions are reproduced by the state, and which are silenced. This approach enriches the study of diasporas in two ways: first, it sheds light on how states govern diaspora members who have migrated ‘back’ to their ‘origin’ countries; second, it departs from the state-centric approach prevalent in the study of diaspora governance by focusing on stories told by diaspora members.     

Television and the making of a transnational Alevi identity

ABSTRACT

Satellite broadcasting technologies contribute a great deal to interaction across national boundaries, and in this regard satellite television is significant in the construction of a transnational public sphere for the Alevi community in Turkey and abroad. This paper addresses the role of television in the making of that transnational Alevi identity. In particular, it focuses on the flow and the programme contents of Cem TV and Yol TV, two leading Alevi channels, to demonstrate how the transnational imagination of Alevi identity corresponds to different political understandings of Aleviness.     

Indigenous identity construction: enacted upon us,or within us

ABSTRACT

This commentary essay questions, theorizes, explores and grapples with the phenomenon of the creation of racial, social and cultural identity: in childhood as Native American identity is negotiated from others; and in adulthood as Native identity is constructed from within. ‘Indigenous Identity Construction: Enacted upon Us, or Within Us?’ is a commentary piece focused around Native American identity and how it is formed both through childhood and into adulthood. I analyze and interpret my experiences and understanding of my identity formation as an indigenous person- which usually is left out of the socio-political notions of modernity. Conceptualizations from ‘othering’ racial identities are discussed along with indigenous ontologies constructed within land and water. Through metaphorically revisiting past racializing incidents this piece continues working through the idea of othering and induction into whiteness in childhood, but also focuses on how indigenous identities might be constructed and sustained in adulthood. Efforts to model the indigenous assertion of self-determination and decolonizing the mind was used to re-present thoughts on the construction of Native American identity     

Constructing a social space for Alevi political identity: religion,antagonism and collective passion

ABSTRACT

This paper analyses the construction of an Alevi political identity in terms of cultural, social and religious values at a time when the role of religion is increasing in the political life of Turkey. It indicates the emergence of a new form of conflict and hegemonic articulation between Sunnism and Alevism that offers an alternative means of conflict resolution by the Alevi political agents within a radical pluralism and agonistic democracy. It also argues that the social construction of Alevi political identity is both a political project and an ontological question as this identity focuses on religious discourses in establishing a counter-hegemonic culture through mobilizing political ‘collective passion’.     

More than just shopping: Ethnic majority consumers and cosmopolitanism in immigrant grocery shops

This paper explores ethnic majority consumption practices in immigrant economies. Drawing on recent debates on cosmopolitanism, we focus on the question of how the use of immigrant shops by members of the ethnic majority is intertwined with the erosion and/or the (re)production of symbolic boundaries. We conducted 31 in-depth interviews and 15 go-alongs with consumers in immigrant grocery shops in Vienna. Our findings show how consumption is based upon and shaped by the various ways consumers attribute meaning to the shops, the products on offer as well as their shopping experiences. We identified five different types of consumption: consuming nostalgia, consuming patronage, consuming change, consuming alterity and consuming diversity. However, we only consider the latter two as cosmopolitan consumption in a narrower sense. We show that within these types, the expression of openness towards ‘the other’ constitutes a form of cultural capital displayed by members of the privileged classes. The article argues in favour of a more comprehensive understanding of consumption practices in immigrant economies. This encompasses that not every act of shopping in immigrant businesses is cosmopolitan and that research is called to consider that the various types of consumption effect boundaries along ethnicity and class in manifold ways.     

Patterns of im/mobility,conflict and the re/making of identity narratives*

ABSTRACT

This paper analyses the interrelationship between patterns of im/mobility on the one hand and the reconstitution of social collective identities and the related emergence or settlement of conflicts on the other. The main arguments are (1) that the im/mobility of a social or cultural group has major impact on how identity narratives, a sense of belonging and relationships to ‘others’ are shaped, and vice versa, and (2) that these dynamics are closely interlinked with mechanisms of inclusion and exclusion between groups and power structures that involve a broad variety of actors. Mainly looking at patterns of internal mobility such as ‘traditional’ or strategic mobilities and mobilities enforced by crisis, conflict or governmental programmes and regimes, the contribution provides the conceptual background for a special issue that aims to go beyond currently predominant issues of transnational migration. Established or emerging dynamics of (non-)integration and belonging, caused by im/mobility, are analysed on a cultural and political level, which involves questions of representation, indigeneity/autochthony, political rights and access to land and other resources. Conflict situations in contexts of mobility involve changes in the social understanding and renegotiation, reconstruction or reproduction of group identities and narratives with reference to certain socio-political and historical patterns. The legitimation of rights and access to various forms of citizenship and mobility need to be understood against the backdrop of emerging or established mechanisms of inclusion and exclusion between groups, which trigger or settle conflicts and make social identities to be constantly renegotiated.     

Forging Ukrainian national identity through remembrance of World War II

ABSTRACT

This paper explores how the collective remembrance of a specific historical event shapes the national identity that underpins a state’s foreign policy objectives. By drawing on multidisciplinary insights, the paper explains how political actors frame past events in order to promote a certain conceptualization of a national community. Taking Ukraine as a case study, the paper demonstrates how Russia’s intervention in Ukraine in 2014–2015 prompted Ukrainian policy-makers to re-define Ukraine’s relations with the EU and Russia by re-evaluating the experience of Ukrainians in WWII.     

Rhetorics of the State: The Public Negotiation of Political Character in Germany,Russia, and Quebec

National identity construction is a fundamentally rhetorical phenomenon maintained and transformed through public discourse. Through the analysis of dramatically rejected state speeches related to national identity and public responses to them, critics can compare competing articulations of national identity against the chronological historical record to identify various instances of strategic memory. By isolating dominant strategies of remembrance, the political character of emergent national identities can be outlined. In this essay, I explicate a critical rhetorical approach to controversial speech called limit work, providing examples of the public negotiation of national identity in 1988 West Germany, 1993 Russia, and 1995 Quebec that illustrate its utility.     

Assistant professors of color confront the inequitable terrain of academia: a community cultural wealth perspective

Abstract

This qualitative study adopted Yosso’s community cultural wealth (CCW) framework to examine how 16 assistant professors of color (APOC) drew upon various forms of capital (navigational, aspirational, social, resistant, linguistic, familial) to deal with racism and marginalization in academia. Findings revealed how APOC: dealt with students’ stereotypes of them, maintained their authentic selves to make academia more accessible and relevant, persevered with integrity despite hostility or marginalization, self-advocated for quality mentorship, and engaged in strategic service while avoiding cultural taxation and tokenism. Findings highlighted the positive cultural assets APOC enact within the academy while reiterating the need to address racist and marginalizing policies and practices in higher education. Variations in experiences based on gender and international status that can be explored further in future research also emerged. Working at a Hispanic-serving institution (HSI) also did not eliminate or lessen racist or marginalizing experiences for participants.     

Fluidity amidst structure: multi-racial identity constructions across the life course of Malaysians and Singaporeans

ABSTRACT

Multi-racial identity construction is understood to be fluid, contextual and dynamic. Yet the dynamics of multi-racial identity construction when racial identities are ascribed and formulated as static by governments is less explored in psychological studies of race. This paper examines the dynamics of racial identity construction among multi-racial Malaysians and Singaporeans in a qualitative study of 31 semi-structured interviews. Thematic analysis was used to identify the different private racial identity constructions of participants who were officially ascribed with single racial identities at birth. Participants reflected on the overwhelming influence of the state and significant Others in limiting their ability to express their multiple racial identities when they were in school, and highlighted their capacity to be agentic in their private racial identity constructions when they were older. This paper shows that across the life course multi-racial individuals possess (1) the ability to adopt different racial identity positions at different times, (2) the ability to hold multiple racial identity constructions at the same time when encounters with Others are dialogical, (3) the reflexivity of past identity positions in the present construction of identities.     

Corporate social responsibility and multinational enterprise identity: insights from a mining company's attempt to localise in Ghana

ABSTRACT

This paper investigates how a US gold mining multinational enterprise (MNE) – one of the world's largest – operates its subsidiaries in various parts of the world by creating a unique ‘glocal identity’. The US parent company has experienced several significant challenges across its network of subsidiaries. These challenges were mostly linked to the enforcement of the MNE's identity and culture in its host environment. We contribute by describing, in detail, the attempts made by this company to localise its corporate social responsibility practices in Ghana as it sought to gain legitimacy and create an identity that would overcome the issues relating to the liability of foreignness. Our data come from a combination of sources, including questionnaires and detailed semi-structured interviews conducted with the key management employees of the mining company, members and opinion leaders of the company's host communities, and secondary sources. Our main finding is that the construction of a ‘host-friendly’ identity was centred around the mining company's involvement with the Newmont Ahafo Development Foundation.     

Jewish Identity,Denomination and Denominational Mobility

This paper explores religious and ethnic components of American Jewish identity, in both public and private dimensions. In the first part of the paper, we study how nine aspects of Jewish identity vary among the three main American Jewish denominations;we then explain how much of this variation is related to the background factors of Jewish education and denomination. Finally, we consider the effect of the extensive mobility that is found between denomination raised and current denomination, and discuss its implications for the individual who moves between denominations as well as for the denominations as a whole. We show that movers from more traditional to less traditional denominations retain an influence of their previous denomination; while movers from less traditional to more traditional denominations exhibit a 'rededication' effect which gives them a stronger Jewish identity than those raised and staying in the denomination. As a result, the current patterns of interdenominational mobility result in a strengthening of Jewish identity in each denomination, and therefore among American Jews as a whole. Further, differences between the denominations are mitigated by this mobility. However, the effect may be short-lived, because according to current mobility trends, the numbers of those with stronger Jewish identity are dwindling. The analysis is based on data from the New York Jewish Population Study conducted in 1991.