Getting out of the doghouse: The image repair strategies of Michael Vick

Michael Vick's federal dog-fighting conviction in 2007 made him notorious. Vick spoke publicly about his role in the dog-fighting operation only once before beginning a prison term. Three years after entering prison, he returned to National Football League action. By 2011, some in the media proposed that Vick had successfully rehabilitated his image and redeemed himself in the eyes of the public. This study examines the image repair strategies Vick employed at his August 27, 2007, press conference. It concludes that Vick chose appropriate strategies but did not fully develop one critical strategy: corrective action. The paper also explores Vick's strategic use of the third person and appeals to a supernatural being.     

影响美国教育技术学发展的主要因素

技术发展、系统理论、学习与教学理论、传播理论、社会和实践领域是影响美国教育技术学发展的主要因素。社会需要是教育技术学发展具有必要性的保证;经济水平和政府支持提供了教育技术学发展的可能性。美国教育技术学的发展经历了媒体—传播、教育—设计、学习—绩效的几个发展阶段。     

Professionalism in Indian public relations and corporate communications: An empirical analysis

Public relations is evolving in India and the profession is gaining acceptance and recognition. This study is an attempt to measure the extent of professionalism in India and how much consensus, if any, exists regarding professional standards among practitioners in agencies and those in corporations. It also identifies the influence of demographic factors on the standards in the profession.     

论大学生人际交往意识教育

培养大学生的人际交往能力对和谐社会建设、构建和谐校园具有十分重要的意义。文章认为，在对大学生人际交往能力的培养中要注意“五种意识”教育，即与老师交往的敬重意识；与同学交往的宽容意识；与父母交往的感恩意识；与社会交往的择善与责任意识。     

Incorporating regulatory focus theory in product recall communications to increase compliance with a product recall

Product recall communications with consumers is an important yet under-researched area of crisis management. This study examines whether applying regulatory focus theory in product recall communications can help companies involved in a product recall. This study examines the issue with a product recall message related to laptop computers. We find that creating regulatory fit through the product recall message increases intentions to comply with a product recall request, however future purchase intentions are also adversely impacted. We believe that the benefits of increased compliance greatly outweigh the small decrease in future purchase intentions, and companies should seriously consider incorporating regulatory focus theory in their product recall communications.     

论科学技术与蒙元帝国的崛起

蒙元帝国时期是中国科学技术发展史上的一个重要历史时期。科学技术的发展,为蒙元帝国的崛起创造了条件。     

Open Dialog

Libraries have been building publishing programs in increasing numbers, with motivations including the needs of local authors and editors and the desire to positively impact scholarly communications. Library publishers offer diverse services, depending on their goals and capabilities. In this column, two librarians involved in managing publishing services profile their institutions' respective programs. Efforts aimed at increasing library–publisher cooperation and education are briefly mentioned.     

低年级医学生人际沟通能力现状研究

医学生作为以医学为职业生涯的人,更加需要加强人际沟通能力的培养。国际医学教育界对医学生的人际沟通能力做了相应的要求,这是社会对从医人员的社会期望。课题调查发现低年级医学生的人际沟通能力存在不足,原因主要在于医学生对人际沟通理论知识和实践经验缺乏,学校和家庭对医学生人际沟通能力培养不够。     

我国特大自然灾害下的应急通信管理探讨

随着国民经济的快速发展、生产规模的持续扩大和社会财富的不断增长，灾害造成的损失也日益严重，而应急通信工作直接影响到国家重要灾害信息的及时发布和救灾工作的顺利实施。为此，结合我国国情，探讨特大自然灾害下高效的应急通信管理机制，为完善我国突发公共事件的应急管理体系和特大自然灾害的应急通信管理提供有益借鉴。