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81.
语篇体裁分析是篇章语言学中的一个重要课题,是对语篇的宏观结构和交际功能的深层解释。该文简要介绍了语篇体裁分析的概念、相关理论及基本模式,阐明其在英语教学中的重要性和必要性;结合有关语篇实例,探讨了在教学实践中如何从宏观模式和词汇语法等不同层面入手进行语篇体裁分析,宏观把握与微观剖析兼顾,突破英语教学的瓶颈。  相似文献   
82.
本文主要以Halliday的系统功能语法中的人际功能为理论框架,以在互联网上两大专业招聘网站收集的三十篇招聘广告为语料,从语气、情态及对话性三方面对其进行了人际意义分析,探求了该类广告是如何运用语言手段达到劝说的交际目的.  相似文献   
83.
Auctions provide an institutional solution to a social problem; they enable the legitimate pricing and exchange of goods where those goods are of uncertain value. In turn, auctions raise a number of social and organizational issues that are resolved within the interaction that arise in sales by auction. In this paper, we examine sales of fine art, antiques and objets d'art and explore the ways in which auctioneers mediate competition between buyers and establish a value for goods. In particular, we explore how bids are elicited, co-ordinated and revealed so as to rapidly escalate the price of goods in a transparent manner that enables the legitimate valuation and exchange of goods. In directing attention towards the significance of the social interaction, including talk, visual and material conduct, the paper contributes to the growing corpus of ethnographic studies of markets. It suggests that to understand the operation of markets and their outcomes, and to unpack issues of agency, trust and practice, we need to place the 'interaction order' at the heart of analytic agenda.  相似文献   
84.
随着我国社会老龄化进程的加速,老年人健康问题日益受到关注。老年群体的庞大基数、高发病率带来的药品市场的巨大需求刺激了老年常用药品广告的迅速繁荣。老年人作为消费主体的特殊性及药品作为消费品的特殊性,使老年常用药品广告具有独特的研究价值。以南京市有交流能力的老年人为样本总体,采用问卷为主、访谈为辅的研究方式进行实证性抽样调查。研究发现,老年常用药品广告承受着老年群体特质所导致的权威崇拜与经验强势的双重阻力,在其有限效果的背后,蕴含源自老年受众群体特质的深层原因。  相似文献   
85.
This article is a review of 50 selected peer-reviewed articles from 2004 to 2013. The texts are analysed with reference to Malcolm Payne’s model of the three-way discourse of social work, and the findings are discussed in relation to Brazil’s social and political background. The review of the articles reveals a general perspective on social work in Brazil as a profession aiming at social change through collective transformation, and a normative identity of social work as a profession with political implications. The texts written in Portuguese for a Brazilian audience are more inclined to promote explicit political perspectives on social work than the English texts. Ideological concepts such as democracy and universal rights expressed in the articles are challenged by competing views in Brazilian society. This is especially the case in discussions about the role of the third sector in Brazil. Social work as a concept cannot be taken for granted. The experience of extreme inequalities that Brazil shares with several other Latin American countries makes it necessary to consider historical and social characteristics in order to understand the analytical perspectives that national and international academics employ when studying social work in Brazil.  相似文献   
86.
The “new femininities” produced in postfeminist media confront girls with complex and challenging subjectivities that reach into the spaces where girls engage in their own productions of self. Feminist scholarship has interrogated and critiqued the “girl” produced in postfeminist popular culture texts, highlighting her internal contradictions and often problematic re/production within the heterosexual matrix. Yet, despite an intensified focus on girls featured in popular culture, the ways that girls themselves make sense of the “girl” in contemporary femininity texts has been relatively neglected. Viewing girls' sense-making of femininity in popular culture texts as crucial in the process of their subjectivity or self-production, in this paper we examine pre-teen girls' negotiations of femininity through their talk about Scarlett, a main teen girl character in a New Zealand soap drama. Our analyses and discussion focus on girls' management of the contradictory and regulatory productions of femininity in the text, in particular the often classed conditions under which girls recuperate the “good girl” discourse to refuse the regulatory femininities inside the heterosexual matrix. We suggest that an absence of empowering discourses outside of postfeminism's sexual empowerment limits girls' resources for critiquing and challenging regulatory femininities, “new” and “traditional.”  相似文献   
87.
Mother Tongues     
SUMMARY

As women make their first journeys into motherhood, their relationships and discussions with other women, especially other mothers, can be of vital importance. I argue that as women journey into motherhood, they also journey into what might be called a culture of motherhood-a discursive and symbolic realm shared by all mothers. Through interactions among mothers, information, resources, and advice are shared; hierarchies of authority within the community of mothers are established; and women are given opportunities to discursively explore and construct their maternal identities, for example, through the sharing of birth stories. These symbolic, ritualistic, and communicative dimensions of the journey into motherhood can differ between lesbian-identified and heterosexual-identified women. Lesbian mothers can be suspect or marginalized and, at times, feel the need to be circumspect in their interactions. On the other hand, coupled lesbians make the journey into motherhood, into maternal identity, and into the community of mothers, together as a couple. This is not the same for heterosexual women whose most intimate female companions on the journey tend to be friends, sisters, and mothers. Based on research with 53 Canadian mothers, I compare the journeys into motherhood of lesbian and heterosexual women.  相似文献   
88.
89.
Representations in popular media at the end of the twentieth century and the beginning of the twenty-first suggest that North American culture idealizes a kind of femininity constituted in erotic display while at the same time disavowing the parallel performance of that femininity in strip culture. This paper begins to consider why femininity is so insistently constituted on these terms, focusing in particular on women's advice media, self-help, and exercise programs of erotic dance as a domestic activity, and working to identify and understand the implications of that representation, for women who work as erotic dancers and for women who do not, with reference to the ways in which these two categories of femininity are constituted and maintained as separate categories through representation and to the effects of this separation for the labour of erotic dance and for the performance of femininity in the everyday. This paper undertakes to understand this complicated relationship and to determine what precisely is at stake in such representations, how to read them, and what they mean.  相似文献   
90.
十八大以来,提升国家传播能力、建构国家文化形象已上升至国家战略高度。新闻媒体作为中国文化传播的“窗口”和“中国故事”的“诉说者”,在文化传播中发挥着至关重要的作用。语言是文化的载体,China Daily文化报道的话语模式的研究为外语学习提供了启示。基于China Daily文化报道的话语模式所提出的“文化—概念—语言”三维习得互动指出了语言习得、概念习得和文化习得的缠绕关系,旨在提升外语学习者的跨文化交际能力和文化传播能力,从而更好地传播中国文化,塑造良好的中国文化形象。  相似文献   
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