大数据和企业精准营销相关性分析

对大数据和企业精准营销相关性的分析能够为精准营销的实施提供基础和技术平台,为企业对大数据的管理提供一定的方向,将很大程度影响企业的竞争力和发展。在拟定大数据和精准营销指标体系基础上,通过对黑龙江省服务业、商业企业、制造业和现代农业企业进行问卷调查,运用结构方程模型分析其相关性。分析结果显示,大数据与精准营销具有显著相关性,客户数据挖掘对大数据具有显著影响,精准广告投放对精准营销具有显著影响。据此指出,企业应当充分利用大数据技术,注重客户数据挖掘,提高营销的精准性,使其能适应市场竞争带来的机遇与挑战。     

Multiscale Combined Forecast of Carbon PriceBased on Mixed Structure Data

Accurate forecast of the carbon trading price is of great significance in promoting the scientific and rational development of carbon trading market. Therefore, this paper proposes a multi-scale combined forecasting method for carbon price based on mixed structure data. First, the Google Index is used to extract the unstructured data related to the carbon price.The dimensions of unstructured data are reduced based on principal component analysis. Then, EMD is employedto the structured data,unstructured data and the carbon trading price to obtain different IMFs, which are reconstructed by the Fine-to-Coarse technique to get low, high frequency sequence and trend sequence. Furthermore, the three items are predicted respectively by using ARIMA, PLS and neural networks according to the features of each scale in time series. Finally, the forecasting results are summed to get the carbon price forecast sequence. The proposed method is used to forecast carbon price in EU. The empirical results show that the prediction accuracy of the model is higher than that of the single prediction method and the prediction method that time series aren’t decomposed by EMD, which is of great applicability.     

大数据时代国防动员潜力调查之路

如何应用大数据提升国防动员潜力调查的效率是当前政府重点关注的话题。从国防动员潜力大数据的定义和特征着手,分析大数据下国防动员潜力调查所具备的优势,发现仍然存在思维局限、指标不统一、体制不健全、技术缺乏及数据共享与防护难协同等困境。通过思维意识、管理体制、指标体系、核心技术、专业人才、安全共享等六大模块,打破“数据不可用、数据不会用”的现实瓶颈,实现整合国防动员数据资源、延展数据内容和提高工作效率的目标。     

大学化学实验课程中有效数字的记录

有效数字是大学化学实验课程的主要教学内容之一,是培养学生在课程中理解并在日常学习与工作中规范使用有效数字,提升其对有效数字与测定误差之间关系的认识水平,树立良好规范的数字记录习惯,具有十分重要的现实意义。论述介绍了目前大学化学实验教学中关于有效数字方面存在的主要问题,并采用相应的举措建立和完善了教学方案以利于更好地解决存在的问题。通过几个学期的教学实践发现新教学方案取得了初步的成效,同时严格按照有效数字的要求记录与计算数据也是培养学生具有严谨科学素养的一条重要途径。     

五代十国货币史初探

五代十国时期,由于铜钱缺乏,战争频繁,政治腐败,开支浩大,各国统治者为了挽救财政危机,往往铸行虚值大钱、铁钱以及铅锡等劣币,从而引起了通货膨胀、钱币贬值、物价飞涨、人民受损,这可作为今人的历史教训。     

Spatial Data Usage,Spatial Thinking and Spatial Knowledge Generation: The Case of Planning Practitioners in Arequipa,Peru

Spatial thinking and spatial knowledge generation in decision-making are still not mature fields of study in planning research, despite these being crucial elements in addressing the issues of the twenty-first-century city. This article contributes to their understanding by exploring their interrelationships with spatial data usage. Through storylines, it analyzes the arguments that planning practitioners offer in support of infrastructure-led decisions in Arequipa (Peru), before and after spatial data usage. The article concludes that spatial data usage improve spatial thinking to different extents, yet suggests aligning spatial data generation and the inclusion of GIS-based spatial analyses with the spatial knowledge needed by routine planning practice.     

城镇化背景下大遗址管理体制的突破与困境

对大遗址管理而言,我国正稳步推进的城镇化既是机遇,也是挑战。为回应这些机遇或挑战,“十一五”前后我国从中央到地方采取了一系列措施,以寻求大遗址管理体制中管理架构和机构的部分突破。这些突破对大遗址保护已经或正在产生积极影响,但也面临着政策不具普适性、无法根除原管理框架痼疾等困境。促成大遗址保护需求与规划的衔接、引入社会力量参与大遗址管理,是突破困境的重要手段。     

Simultaneous Confidence Intervals for the Population Cell Means,for Two-by-Two Factorial Data,that Utilize Uncertain Prior Information

Consider a two-by-two factorial experiment with more than one replicate. Suppose that we have uncertain prior information that the two-factor interaction is zero. We describe new simultaneous frequentist confidence intervals for the four population cell means, with simultaneous confidence coefficient 1 ? α, that utilize this prior information in the following sense. These simultaneous confidence intervals define a cube with expected volume that (a) is relatively small when the two-factor interaction is zero and (b) has maximum value that is not too large. Also, these intervals coincide with the standard simultaneous confidence intervals obtained by Tukey’s method, with simultaneous confidence coefficient 1 ? α, when the data strongly contradict the prior information that the two-factor interaction is zero. We illustrate the application of these new simultaneous confidence intervals to a real data set.     

The Generalized Conditional Autoregressive Wishart Model for Multivariate Realized Volatility

It is well known that in finance variances and covariances of asset returns move together over time. Recently, much interest has been aroused by an approach involving the use of the realized covariance (RCOV) matrix constructed from high-frequency returns as the ex-post realization of the covariance matrix of low-frequency returns. For the analysis of dynamics of RCOV matrices, we propose the generalized conditional autoregressive Wishart (GCAW) model. Both the noncentrality matrix and scale matrix of the Wishart distribution are driven by the lagged values of RCOV matrices, and represent two different sources of dynamics, respectively. The GCAW is a generalization of the existing models, and accounts for symmetry and positive definiteness of RCOV matrices without imposing any parametric restriction. Some important properties such as conditional moments, unconditional moments, and stationarity are discussed. Empirical examples including sequences of daily RCOV matrices from the New York Stock Exchange illustrate that our model outperforms the existing models in terms of model fitting and forecasting.     

Beyond interviewer effects in the standardized measurement of ego-centric networks

The effects which interviewers exert on the collection of ego-centric networks have recently come into the focus of methodological considerations. Studies consistently show that the size of networks varies depending on the interviewer. We would like to expand on this research strand by pointing to different aspects which have so far gone unremarked in the discussion. First, size is mainly analysed as a network measure which is influenced during data collection, while other common measures such as network density or composition have not received sufficient consideration. Second, large-scale surveys using face-to-face interviews usually allocate interviewers to a single sampling point. Differences between sampling points (locality effects) are attributed to interviewer effects. Hence, we disentangle the effects of the locality and interviewer. Third, the discussion on interviewer effects often follows an “actor-oriented” consideration of how data collection situations are structured by interviewers. Expanding this approach from a relational perspective, we consider the relationship between the interviewers and respondents and whether this relationship influences the collection of network data. To test our hypotheses about the influence of interviewers, the locality and the interviewer-respondent relationship on different network measures, we use data from the 2010 German General Social Survey (n = 2827 respondents, n = 220 interviewers). The multilevel analyses show that the relationship between the interviewer and the respondent is not very relevant. Furthermore, the analyses show that interviewers have an influence on the network size but not on measures of their composition. However, evidence on the prevalence of locality or interviewer effects is mixed. Finally, homophilous interviewer-respondent relationships have very little effect on network characteristics. We find evidence of training and fatigue effects on network size. However, much of the variation in network size caused by the interviewer still remains unexplained. We draw conclusions on how to organize interview situations in surveys.