区域品牌经济的战略竞争机制探析

随着全球经济一体化步伐的加快,形成区域品牌经济发展,已成为我国提升竞争能力的根本保障。区域品牌是区域经济的直接产物,是诸多企业通力合作的结果,吸收了众多企业的精华,建立在区域优势基础上,获得产品的品牌力与知名度。区域品牌作为一种无形资本,提升本区域的核心竞争力,促进区域经济可持续发展。当前,通过培育区域品牌来获得经济发展,已成为诸多国家与地区的选择。本文主要对区域品牌的特点、区域品牌在经济发展中的作用进行分析,并有针对性地提出形成战略竞争机制的几点建议。     

主体文化在培养正确的文化态度中的作用研究

随着全球化进程的迅速发展,跨文化交际更加频繁,然而在多种文化的交流和碰撞之中,文化的多样性正受到威胁。作为英语学习者,培养正确的文化态度变得至关重要。本文提出在英语教学过程中,要在保护主体文化的基础上,学习目的语文化。只有兼顾两者才能有效地进行跨文化交流,才能培养正确的文化态度,从而培养批判思维能力,吸取目的语文化的精髓并将主体文化不断完善,发扬光大。同时本文还介绍了具体进行文化教授的方法供学习者和教师参考。     

Gendered Egos: Attitude Functions and Gender as Predictors of Homonegativity

This study used a correlational design with a sample of university students to clarify the relationships between attitude functions and homonegativity with respect to gender. Classic work on attitude functions posits that attitudes serve psychological needs for the attitude holder. Herek (1986b) adapted this theory to explain attitudes toward homosexuality. Herek (1987) identified four functions: ego-defensive (defense of threats to the self), value-expressive (expression of key values), social-expressive (expression of important social norms), and experiential (based on past experiences). Results suggested that men were more likely to attribute their attitudes to the ego-defensive function. Men and women were equally likely to attribute their attitudes to the experiential function. The ego-defensive function was the best predictor of homonegativity for men and women, whether they held generally positive or generally negative attitudes toward homosexuality. The experiential function did not predict homonegativity. Participants tended to be neither very homonegative nor very ego-defensive.     

老字号品牌价值共创机理及对策研究——基于服务主导逻辑视角

将服务主导逻辑的思维范式引入老字号企业中来,结合消费文化和社会情景价值理论探讨该领域中品牌价值的共创机理,基于理论假设构建研究框架。以北京、上海、福建三个地区的不同行业老字号品牌企业为实证研究对象,对企业员工和消费者进行访谈和问卷调查。通过修正的初始量表,基于PLS-SEM方法对收集的309份有效问卷调查数据应用SPSS22.0和Smart PLS2.0进行分析,验证消费者情感价值共创的中介作用及互联网媒介交互的调节作用。分析结果表明,消费者与老字号企业共同创造价值,历史悠久的老字号品牌企业关注基于互联网媒介下不同利益相关者的互动和协同才能创造品牌价值共创的最理想点,最后为老字号品牌管理提供有益的建议和应对策略。     

拥有自有品牌零售商的平台开放策略研究

随着电子商务的快速发展，零售商之间竞争加剧，自有品牌战略成为零售商获取竞争优势的关键。研究拥有自有品牌零售商的平台开放策略，通过对比零售商不开放平台和开放平台下的均衡利润，给出零售商平台开放策略选择条件，并分析产品之间价格影响系数、固定成本和潜在需求差异系数对零售商平台开放策略选择的影响，最后结合数值分析和京东自有品牌的发展现状验证了本文的主要研究结论。研究发现：第一，随着固定成本的增加，佣金费率逐渐减少，随着潜在需求差异系数的增加，佣金费率逐渐增加；第二，当产品之间的价格影响系数较小（较大）时，平台开放（不开放）是零售商的最优选择；第三，当固定成本较小（较大）时，平台开放（不开放）是零售商的最优选择；第四，当潜在需求差异系数较小（较大）时，平台开放（不开放）是零售商的最优选择。     

高铁媒体与旅游城市品牌传播——以京沪高铁为例

高速铁路的正式开通运行,为旅游城市品牌的传播开启了一个新的时代。本文以京沪高铁为例,阐述了我国城市品牌内涵及现状,通过高铁媒体传播途径优势的分析及旅游城市广告投放研究,论证了高铁媒体对旅游城市形象的提升及品牌的有效传播起着不可或缺的作用,并据此论证了高铁媒体对比其他大众媒体在旅游城市品牌传播过程中的显著优势。     

Complexity: Some Remarks about a Classical Aesthetic Concept

The connection between autonomous art and complexity has been extensively and deeply studied in literary theories in the 20th century. The rise of aesthetic autonomy implies the complexity of literary work as the concept of a sealed container arises from the relationship between the parts that make it up. In this model, the interpretation subject works to directly face literary texts. Instead of pursuing the author’s intention, it aims to reproduce the richness and subtlety of the aesthetic state, and consider the richness and subtlety revealed in the maximum amount of text details in literary works, even if procedurally deviating from the way of mainstream understanding. There is increasing skepticism about the consequences of the autonomous aesthetics, which has been coerced by the development of contemporary capitalism, and it is necessary to develop new forms of aesthetics to reflect the changing social situation.     

医院青年文化品牌塑造的路径探析

青年是医院的未来,引导青年医务人员树立坚定而充沛的文化自信是激发其积极性、主动性和创造性的重要方式。常州市第一人民医院以涵养文化自信为着力点打造青年文化品牌“青之源”,通过营造学习创新氛围、建设团日活动体系、搭建阅读分享平台、探索涵养青年文化自信的品牌塑造路径等方式,动力、活力、能力三源合流,为青年成长提供正向激励和人文滋养。     

Travailler ou ne pas travailler: la motivation professionnelle autre que pécuniaire et ses prédicteurs,une question d'époque

Pour mesurer la motivation professionnelle autre que pécuniaire, on demande généralement aux gens s'ils continueraient à travailler s'ils gagnaient au loto. Les auteurs rappellent les conclusions des études menées sur la base des réponses à cette question dans différents pays dont Israël, tout en recherchant l'influence en la matière des variables démographiques et des différentes dimensions du sens du travail. Ils constatent un net recul de la motivation professionnelle autre que pécuniaire au nouveau millénaire, et une évolution des facteurs en cause. Ils analysent ces résultats et leurs effets potentiels sur le travail et l'emploi au regard de l'évolution économique et sociale en Israël.     

Exploring the essence of enabling child participation within child protection services

The chances that children have to participate in child protection services are largely contingent upon the attitudes and skills of case managers. They have a crucial role in ensuring that a child's voice is being listened to and acknowledged in often sensitive dialogues. Therefore, the aim of this study is to investigate what case managers need to facilitate child participation. By handing case managers a participation toolbox developed by children and through the use of reflexive monitoring in action, we elaborated on the barriers faced in practice. The results show that the intention to facilitate child participation is quickly overruled by often subconscious thoughts and beliefs, stemming from the complex interplay of child image, protection, and participation. Case managers need to be aware of this interplay and how this unknowingly steers their actions. Therefore, iterative reflection should be facilitated within organizations for an actual change in their daily practice and to amplify the role of children in the decision‐making processes within child protection services.