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991.
    
实践中许多品牌延伸失败案例都表现出了延伸产品与原品牌联想存在冲突的现象。通过对百事、奔驰、苹果三个品牌的研究发现,消费者对核心联想冲突延伸产品评价较低,低于无核心联想延伸产品。利用完美主义将消费者分类,非完美主义者、健康的完美主义者和功能障碍型完美主义者对核心联想冲突延伸产品评价无差异,所有这三类消费者都对核心联想冲突延伸产品的评价很低。研究还发现,存在消费者虽然对某种核心联想冲突延伸产品感知契合度评价较低,但却乐于购买的现象,故推出此类核心联想冲突延伸产品更需要谨慎对待。  相似文献   
992.
    
国际经验表明,以商业运营为基础,以产业规划为支撑,保持商品供应链畅通,以及坚持品牌与折扣并重的经营模式,是奥特莱斯业态成功的商业模式。中国奥特莱斯经过十年发展,已进入成长期阶段,针对其现状和问题,文章提出明确产业定位、坚持品牌战略、加大折扣力度等发展对策。  相似文献   
993.
跨文化交际课在对外汉语教育专业课程体系中占有非常重要的位置。在教学过程中,要坚持以文化自觉为主体教学意识,把交际文化作为核心教学内容,把实践训练作为重要教学平台,把文化审视作为首选检测手段,从而开展有效性课堂教学,以全面提高留学生的跨文化交际能力并实现教学效果的最大化。  相似文献   
994.
该文通过对2003-2009年我国A股上市公司审计费用进行分析,结果发现,事务所规模越大、品牌声誉越好、省市审计市场地位领先的事务所,越能够获得高额审计费用,其中声誉对审计费用的影响最大,其次是事务所规模,最后的市场占有率。同时,该文还发现Top10会对国有企业采用低价竞争策略,而Big4则不会降低审计费用;对于民营企业,Big4和Top10均不会采用低价竞争策略。  相似文献   
995.
高等学校党的基层组织处在学校工作的第一线,依托实践教育活动品牌建设提升高校学生党建实效,要在实践教育项目的规范化、模块化、常态化上作系统安排,同时对实践内容、队伍建设、总结提升诸方面分重点建设。通过品牌化实践,实现基层党支部凝聚力、学生党员实践力、党组织服务力的实质提升。  相似文献   
996.
Abstract

On the basis of the constructivist and discourse approaches, this paper views national image as a multifaceted socialpsychological construct, representing both the self-concept of nationality and the attitudes of non-members towards it. National self-image is stored in collective memory and crystallized in collective self-narratives. In Southeast Europe, these are the three major discourses of self, other and the Balkans. Strong prejudices towards neighbouring nationalities are paradoxically combined with a sense of Europeanness and Eurocentrism in the peninsula. This means that European identity does not necessarily rival national identity, but under certain circumstances may even underline and strengthen it. Finally the paper sees intercultural education and intercultural marketing as the two main goals of intercultural dialogue in the region.  相似文献   
997.
Advice is increasingly sought and shared online, but advisory professionals debate the utility of such methods. Variations in recipients' perceptions of elements of traditional face-to-face (FTF) advice and Internet-mediated (IM) advice may influence its utilization. The present research investigated whether communication format (FTF vs. IM) and an advisor's level of expertise influence perceptions and utilization of advice. Participants played 30 rounds of a prisoner's dilemma game after receiving advice about the best strategy. There was a significant tendency for advice to be followed, but the advice format and advisor expertise had no significant influence on advice utilization and only minor influences on self-reported perceptions of the advice and the advisor. This has worrying implications, and could indicate a lack of critical awareness of advisors' expertise when deciding whether to follow advice or not. Implications for the professional advice field and further research possibilities are discussed.  相似文献   
998.
Abstract

In Sweden, as in many other Western countries, public health care is challenged by increasing demands for care and continuing budget deficits. Person-centred care (PCC) has been introduced as a new strategy to ameliorate the perceived fragmentation in care and is expected to decrease treatment time, reduce the need for return visits, as well as increase patient satisfaction. However, the changing clinical practices necessary for the PCC approach are assumed to require new accountability practices. This article is primarily an attempt to provide a conceptual analysis of ethical accountability, i.e. a type of accountability that takes into account the human relational responsibility, partial incoherence, and power of reflection. On the grounds of this characterisation, the article aims to provide a basis, among other things, for a discussion of the possibilities of identifying and empirically studying the multimodal expressions in communication that are relevant for this type of accountability. After an initial discussion of the debate on the limits of viewing accountability as transparency, we then turn to our methodological approach and introduce a conceptual analysis of accountability. Next, we discuss some additional features of accountability. Finally, we discuss the possibilities of empirically studying the institutionalisation of ethically informed accountability within person-centred health care.  相似文献   
999.
Summary

The results of two studies focusing on the social problem solving skills of African American preadolescent youth are detailed. In the first study data from a sample of 150 African American children, ages 9 to 11 years, was used to examine the association between type of youth social problem solving approaches applied to hypothetical risk situations and time spent in unsupervised peer situations of sexual possibility. Findings revealed that children with more exposure to sexual possibility situations generated a wider range of social problem solving strategies, but these approaches tended to be unrealistic and ambiguous. Further, there was a positive association between the amount of time spent unsupervised and youth difficulty formulating a definitive response to hypothetical peer pressure situations. Children with less exposure to sexual possibility situations tended to be more aggressive when approaching situations of peer pressure. In the second study, data from a non-overlapping sample of 164 urban, African American adult caregivers and their 9 to 11 year old children was examined in order to explore the associations between child gender, family-level factors including family communication frequency and intensity, time spent in situations of sexual possibility, and youth social problem solving approaches. Results revealed that children were frequently using constructive problem solving and help seeking behaviors when confronted by difficult social situations and that there was a significant relationship between the frequency and intensity of parent child communication and youth help seeking social problem solving approaches. Implications for research and family-based interventions are highlighted.  相似文献   
1000.
李岩 《职业时空》2013,(6):121-124,128
通过调查山东传媒职业学院464名学生的英语学习情况,探究传媒类高职院校学生情感因素与大学英语教学之间的关系。结果表明:传媒类高职学生的英语基础普遍较弱;自信心不足,学习动机缺乏稳定性,克服困难的意志一般。因此,教师要注重与学生的沟通,注重培养学生的积极情感,鼓励学生主动探索和解决学习中出现的问题。  相似文献   
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