“根”文化背景下的人性呼唤——以小说《春去春来》为例

文化作为一个民族或者一个团体的生活方式,应该有共同遵守的价值标准。在中国,道德根文化影响着民族的生活方式。路一凡生活在特定的环境中,受到道德根文化的熏染,具有君子之德。他性格的形成具有两方面的原因:周围智者的教化,秀美山水的滋养。由此造就了他肉身欲求与精神欲求和谐一体的美,锤炼了他的文化自信。     

“载道”的乌鸟——辞赋中的乌意象论略

由于地区和时代风俗的不同,人们对乌鸦的喜恶或有差异。但乌鸟意象作为中国文学中较为复杂的意象之一,却一直为文人墨客所喜爱。此意象不仅涵义丰富,而且在辞赋中又和其在诗词中有显著的区别。唐前,辞赋中的乌鸟是作者借以表达"出"、"处"生存观念的寄托,乌意象亦随辞赋作者表情达意的需要"出""处"儒道两家,其中《神乌傅》正反映了作者在"出"、"处"间的徘徊和抉择。有唐一代,乌意象的灵异祥瑞成为辞赋书写的重要内容。宋以降,辞赋中的乌鸟渐渐摆脱了其作为祥瑞之兆的使命,而被赋予了更多的儒家道德品性。此时的乌意象集忠、孝、仁等儒家大加称扬的道德于一身,堪称"奉行"儒家伦理道德的典范。而明代《孝乌赋》,凸显乌鸟意象的"孝"德,是彰扬乌意象孝行的典型作品。     

老字号品牌价值共创机理及对策研究——基于服务主导逻辑视角

将服务主导逻辑的思维范式引入老字号企业中来,结合消费文化和社会情景价值理论探讨该领域中品牌价值的共创机理,基于理论假设构建研究框架。以北京、上海、福建三个地区的不同行业老字号品牌企业为实证研究对象,对企业员工和消费者进行访谈和问卷调查。通过修正的初始量表,基于PLS-SEM方法对收集的309份有效问卷调查数据应用SPSS22.0和Smart PLS2.0进行分析,验证消费者情感价值共创的中介作用及互联网媒介交互的调节作用。分析结果表明,消费者与老字号企业共同创造价值,历史悠久的老字号品牌企业关注基于互联网媒介下不同利益相关者的互动和协同才能创造品牌价值共创的最理想点,最后为老字号品牌管理提供有益的建议和应对策略。     

《焦氏易林》中女性形象的文化意蕴

《焦氏易林》作为汉代四言诗的大观,描写了众多的社会历史人物,其中女性的描写独具特色。在情感和道德的不同领域,赋予了女性不同的色彩,渗透了作者的女性观,也反映了古代女性角色的复杂内涵。     

拥有自有品牌零售商的平台开放策略研究

随着电子商务的快速发展，零售商之间竞争加剧，自有品牌战略成为零售商获取竞争优势的关键。研究拥有自有品牌零售商的平台开放策略，通过对比零售商不开放平台和开放平台下的均衡利润，给出零售商平台开放策略选择条件，并分析产品之间价格影响系数、固定成本和潜在需求差异系数对零售商平台开放策略选择的影响，最后结合数值分析和京东自有品牌的发展现状验证了本文的主要研究结论。研究发现：第一，随着固定成本的增加，佣金费率逐渐减少，随着潜在需求差异系数的增加，佣金费率逐渐增加；第二，当产品之间的价格影响系数较小（较大）时，平台开放（不开放）是零售商的最优选择；第三，当固定成本较小（较大）时，平台开放（不开放）是零售商的最优选择；第四，当潜在需求差异系数较小（较大）时，平台开放（不开放）是零售商的最优选择。     

The female aging body: A systematic review of female perspectives on aging,health, and body image

While most body image research has focused on young female populations, evidence has shown that as few as 12% of older women are satisfied with their body size. Recent studies have also highlighted how anti-aging discourses are promoting unrealistic body norms, which have shown to contribute to poor body image and altered health behaviors. A systematic review of empirical studies focused on older women’s perspectives of health, body image, and the aging body is presented. Findings support that body image is a persistent, lifelong issue for women and should be considered when implementing healthy aging policies and practices.     

Never easy to say “sorry”: Exploring the interplay of crisis involvement,brand image,and message appeal in developing effective corporate apologies

This study examines how the interplay among crisis involvement, brand image, and message appeal impacts the effectiveness of an apology in the context of a corporate crisis. To determine apology effectiveness, a 2 (crisis involvement: high vs. low) × 2 (brand image: symbolic vs. functional) × 2 (message appeal type: emotional vs. informational) experimental design was employed. The results demonstrate that the three-way interaction is significant, especially in the low-crisis involvement condition. The study concludes with a discussion of theoretical and practical implications and directions for future research.     

“抖音”上的个体形象建构与对社会价值观的呼应——兼论书写“抖音”微生活民族志的可能性

人们构建形象、呈现自我的方式在自媒体时代不断发生着转变，这是人类学家不得不关注的现象。赵旭东教授指出，“微信民族志”时代已经到来。本研究认为，“抖音”作为当代青年中最具影响力的短视频平台，可以拓展微信民族志研究，但怎样开展“抖音”微生活民族志研究尚无一些有创建的尝试。本研究首先分析了书写“抖音”微生活民族志的可能性，进而厘清了研究对象，且以此为基础，对“抖音”微生活民族志进行了一种探索性的书写，试分析“抖音”短视频对个体形象建构的主观和客观影响。研究发现，短视频内容文本的反复强化特点促使个体有效建构自我形象；在个体不主动避讳被熟人观看时，他们的线下形象与线上形象基本吻合；看似是网民共同主动筛选出来的网红，实则是当前社会价值观的反映。     

Functional analysis of high-content high-throughput imaging data

High-content automated imaging platforms allow the multiplexing of several targets simultaneously to generate multi-parametric single-cell data sets over extended periods of time. Typically, standard simple measures such as mean value of all cells at every time point are calculated to summarize the temporal process, resulting in loss of time dynamics of the single cells. Multiple experiments are performed but observation time points are not necessarily identical, leading to difficulties when integrating summary measures from different experiments. We used functional data analysis to analyze continuous curve data, where the temporal process of a response variable for each single cell can be described using a smooth curve. This allows analyses to be performed on continuous functions, rather than on original discrete data points. Functional regression models were applied to determine common temporal characteristics of a set of single cell curves and random effects were employed in the models to explain variation between experiments. The aim of the multiplexing approach is to simultaneously analyze the effect of a large number of compounds in comparison to control to discriminate between their mode of action. Functional principal component analysis based on T-statistic curves for pairwise comparison to control was used to study time-dependent compound effects.     

利用数学软件复原碎纸片的方法

研究了碎纸片的拼接复原问题,建立了合理有效的碎纸片拼接复原的数学模型；给出了数学软件实现自动拼接的具体算法；结合人工拼接得出复原图片；最后,对所给的拼接方法提出了改进方向.