关系营销视角下的渠道冲突机理与规避研究

分销渠道畅通与否，直接影响企业在市场上的竞争能力和经营业绩。因此，正视分销渠道管理中的矛盾冲突，深入分析其特点及产生机制并对症下药，对企业的经营具有重要意义。本文另辟蹊径，从关系营销的视角对其进行了深入的研究。     

Trait Expressiveness and Marital Satisfaction: The Role of Idealization Processes

This study examined the processes that underlie the association between trait expressiveness and marital satisfaction. A total of 168 newlywed couples participated in a four‐wave, 13‐year longitudinal study of marriage. Cross‐sectional and longitudinal path analyses suggested that expressiveness promotes satisfaction by leading spouses to engage in affectionate behavior and by leading them to idealize their partner. Expressive people formed idealized images of their partner because they brought out the best in their partner's behavior and because they interpreted their partner's behavior in a favorable light. The study extends previous research by showing that the benefits of trait expressiveness extend into the second decade of marriage and by providing a plausible explanation of the connections between trait expressiveness and marital satisfaction.     

基于顾客维度的质量成本管理探讨

在运用平衡记分卡进行企业绩效评价时，顾客视角是一个重要的衡量标准。成本管理作为影响企业绩效的一个重要因素，更应考虑顾客对质量的经济性要求，在质量管理时应从产品提供者的质量管理转变为产品使用者的质量管理。本文从顾客角度出发，在分析传统质量成本模型局限性的基础上，提出了基于顾客维度的质量成本管理修正模型，并对优化企业质量成本管理的相关策略进行了探讨。     

三种渠道断面结构形式的适用及经济性分析

通过对常见的田间三种渠道特性夏适应性分析,反应出推广U型砼槽的必要性。给我们今后在水利工程田间渠道结构形式的选用上,提供了帮助。     

Making the Best of a Bad Job? Female Part‐Timers’ Orientations and Attitudes to Work

This article uses data from 50 qualitative interviews with female part‐time workers in low‐level jobs in Britain to illustrate their attitudes, orientations and aspirations towards paid work. The research reports two main findings. Firstly, even female part‐time workers at the bottom end of the occupational structure are not a homogeneous group of workers. Secondly, they are not all highly satisfied with their jobs. The article argues that many women (especially those in working‐class households) still do not have a genuine choice between ‘family work’ and ‘market work’. It concludes by presenting a theoretical model of orientations to work.     

The relationship between presenteeism and job satisfaction: A mediated moderation model using work engagement and perceived organizational support

Research on presenteeism has largely focused on its prevalence, determinants and consequences on the health of both employees and organizations. To date, few studies have examined the influence of presenteeism on workers’ attitudinal and motivational responses. Based on the Effort–Recovery Theory, this study evaluates the mediating effect of work engagement in the relationship between presenteeism and job satisfaction. Building on previous work, this study also proposes to consider perceived organizational support as a moderator of the work engagement–job satisfaction relationship. Presented in the form of a mediated moderation model, the results of bootstrapped regression analyses show three main results. First, presenteeism is negatively associated with work engagement and job satisfaction. Secondly, work engagement is one of the factors through which presenteeism influences job satisfaction. Thirdly, perceived organizational support moderates the association between work engagement and job satisfaction so that, at a low level of work engagement, feeling supported by the organization makes a difference on job satisfaction. Overall, this research is part of the limited number of studies that have focused on the interplay existing between presenteeism and its consequences in terms of job attitudes.     

产品类型差异下的消费者渠道偏好异质性 ———基于调节定向理论∗

产品类别是消费者行为研究的重要变量,消费者渠道偏好往往因为产品类别的不同而迥异。 消费者购买不同类型产品时的渠道偏好有何不同? 基于调节定向理论,引入产品实用享乐性与风险性,探 究消费者购买不同类型产品时的消费者渠道偏好差异。 围绕产品的实用享乐性、风险性与消费者渠道偏好 的调节定向匹配提出了 4 个假设,运用实验法采集数据,通过对样本数据的多项 Logistic 分析,对假设进行 了检验,并提出企业顾客管理建议,以期为企业根据产品类型区别建设渠道提供决策支持。     

教师社会幸福感现状及提升策略--基于全国33590名中小学教师的调查与分析

教师社会幸福感影响教师总体的职业幸福感。为揭示教师社会幸福感的整体状况及其在领导关系、同事关系、师生关系、家校关系、社会声誉等维度上的具体表现,在全国范围内,对东部、中部、西部、东北等4个地区的33590名中小学教师的社会幸福感现状进行问卷调查。调查结果显示:教师社会幸福感总体水平较高,但在性别、地区、教龄等方面存在差异。要进一步增强教师社会幸福感,应着力改善教师与领导关系和师生关系;满足教师的物质需求和发展需求,切实提升教师社会声誉;考虑个体差异,制定具有针对性的教师社会幸福感提升策略;改进教师职前教育和在职教育,提升教师获得社会幸福感的能力。     

社会资本、信息渠道对牧户草场转入行为的影响——基于草场流转市场转型背景的分析

基于草场流转市场转型背景,利用内蒙古自治区和甘肃省820个牧户调查数据,实证检验了社会资本、信息渠道对牧户草场转入行为的影响及二者间的作用关系,并进一步探讨了交易费用的中介效应和代际差异的调节效应。结果表明:(1)转型市场下,社会资本仍能促进牧户草场转入,但作用方式发生变化,表现为关键网络节点和牧户主动利用社会网络能力的作用凸显,社会资本总量和被动依赖社会网络信息资源流入的作用式微。(2)网络信息渠道促进了牧户草场转入,但尚未对社会资本形成替代,社会资本与网络信息渠道并行不悖。(3)社会互动通过降低草场流转的交易费用促进了牧户草场转入,而关键网络节点、网络信息渠道不存在相应机制。(4)社会资本、网络信息渠道对牧户草场转入行为的影响存在显著的代际差异,表现为新生代牧户转入草场更加依赖网络信息渠道,中生代、老生代牧户转入草场仅依赖社会资本。据此,建议在建立和完善网络和实体草场流转交易平台等方面完善草场流转市场。     

代际支持对流动老年人生活满意度的影响：自我效能感和心理弹性的序列中介作用

以654名流动老年人为调查对象,通过问卷调查探讨不同的代际支持水平对流动老年人生活满意度的影响及自我效能感和心理弹性的序列中介作用。结果表明,代际支持、生活满意度、自我效能、心理弹性四因素之间两两显著相关。自我效能感与心理弹性在代际支持与生活满意度之间均有中介效应,中介效应值为0.198和0.078,且两者在代际支持与生活满意度之间具有序列中介效应,中介效应值为0.107。结果提示,代际支持通过自我效能感和心理弹性的链式中介效应,对流动老年人生活满意度产生直接的正向预测作用。