新常态下供销社经营模式的转型与创新研究

随着我国新型四化的深入推进,农村经济建设迈入了新阶段。在新常态下,供销社的迫切任务是加快转型升级,切实提高为农服务能力。因而这就要求我们既要把握好传统业务,又要善用改革和创新的思维开拓新型业务,用业务经营发展促使供销社转型升级。面对我国经济发展新常态,供销社过去长期积累起来的服务“三农”的宝贵经验遇到了很大的挑战,在经营过程中所暴露出的经营方式、手段等方面都存在着很多弊端,进而阻碍了供销社的生存与发展。供销社要想走为农服务的道路,转型与创新势在必行。基于经济发展新常态,分析供销社在发展中存在的突出问题;研究供销社进行转型与创新的必要性;最后归纳总结供销社经营模式的创新途径。     

大数据和企业精准营销相关性分析

对大数据和企业精准营销相关性的分析能够为精准营销的实施提供基础和技术平台,为企业对大数据的管理提供一定的方向,将很大程度影响企业的竞争力和发展。在拟定大数据和精准营销指标体系基础上,通过对黑龙江省服务业、商业企业、制造业和现代农业企业进行问卷调查,运用结构方程模型分析其相关性。分析结果显示,大数据与精准营销具有显著相关性,客户数据挖掘对大数据具有显著影响,精准广告投放对精准营销具有显著影响。据此指出,企业应当充分利用大数据技术,注重客户数据挖掘,提高营销的精准性,使其能适应市场竞争带来的机遇与挑战。     

材料发展对建筑装饰设计影响的研究

由材料发展引发的一系列关于建筑装饰设计创新的概念,其主要的目的就是更好将建筑装饰设计与材料运用结合起来。只有通过建筑装饰材料的更新与发展,才能达到将建筑装饰设计艺术、技术结合起来快速发展的目标。从建筑装饰材料发展的历史入手,分析建筑装饰材料使用现状,结合材料特性、绿色环保、智能材料、节能材料、低碳等角度对未来材料的可能性发展方向及其对建筑装饰设计的影响进行探讨,总结归纳材料发展对建筑装饰设计影响的一般性规律,促进建筑装饰设计文化的发展与繁荣,营造宜居人居环境。     

Financial policy innovation for social change: a case study of China's green credit policy

Financial policy impacts on a range of social issues such as poverty alleviation, education, pollution control, etc. Making good use of financial policy and applying innovation to existing financial systems can generate positive outcomes for society. This article is to discuss the case of green credit policy in China. This policy was jointly announced in 2007 by financial and environmental regulators. According to this policy, banks were encouraged to give more loans to environmental friendly companies than to others. Such policy has made great progress, and it became a more formal document entitled ‘Green Credit Guideline’ in 2012. This guideline included a comprehensive definition on green credit and specified several requirements at practical levels. Despite the great success, challenges of implementing such policy still remain. First, information about corporate environmental performance is insufficient; second, market incentives for green credit policy are not high enough; third, most banking staff lack knowledge and capacity to handle environmental affairs. Nevertheless, this case still sheds light on how financial policy innovation drives social changes. The key is to identify the connection between social issues and financial issues, and then to make a business case that creates pressures or incentives for financial institutions. This requires a market where social and environmental cost is appropriately priced and internalized to those who generate it. Ideally, financial policies should help shape such a market so that society can share values created by financial institutions.     

Public broadcast of health communication: Extending public relations through social capital in Taiwan

This paper shows how a public media can effectively utilize its social capital, and integrate with different resources from the related non-profit organizations and corporations in public relations perspective. A case study of a high-popularity Taiwanese public traffic radio: Police Broadcasting Service (PBS) is conducted. The finding shows that the public radio can cost-effectively deliver health communication with the principle of social marketing.     

基于城市营销的中国城市大型体育赛事选择研究

随着经济全球化飞速发展,大型体育赛事逐渐成为主办城市营销自己的重要载体和工具,但并非每个城市都适宜举办大型体育赛事,主办城市必须选择与自身发展相适宜的大型体育赛事。本文首先从城市选择大型体育赛事进行经济分析,剖析影响城市举办大型体育赛事的赛事因素和城市因素,最后系统研究中国城市选择大型体育赛事的非均衡发展战略,以及从城市群和各类城市两个角度详细分析我国城市大型体育赛事选择思路。     

绿色增长下的导向性技术创新选择研究

针对如何正确引导 GHG 排放的气候反馈经济损失下导向性技术创新，以实现长期的绿色增长这一问题，基于 DICE 模型，重构导向性技术创新不同的动力要素及其与气候变化之间的内生关系，建立了可体现绿色增长“均衡性”、“包容性”和“可持续性”的非线性最优控制模型。数值仿真结果显示: 气候反馈经济损失不容小觑; 偏于生产的绿色技术创新导向下社会生产力强劲但存在气候环境恶化风险，偏于减排的绿色技术创新导向下气候反馈经济损失小但存在增长动力匮乏风险，二者虽均可实现长期的绿色增长，但中性的绿色技术创新导向会更稳妥; 偏于生产的绿色技术创新导向下人均消费变化率在短期内会显著提升。     

Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.     

网红直播带货的伦理审视

随着网络直播的兴起和网红经济的发展,"网红直播带货"成为一种新的重要营销方式,它不仅能满足人们个性化的物质需求,而且能满足个体的社交化情感诉求,但其中所潜藏的诚信缺失和个体消费成瘾等伦理失范问题较为突出。加强个人义利观教育、完善社会诚信监督机制,丰盈个体精神生活、净化社会消费风气,则是解决这些伦理问题的可行性路径。     

No Mind Reading Necessary: Conducting Evidence-Based Electronic Resource Marketing and Outreach Using Marketing Research Assessment

Abstract

In her presentation entitled “No Mind Reading Necessary: Conducting Evidence-Based Electronic Resource Marketing and Outreach” at the North Carolina Serials Conference April 2019, Kate Hill discussed marketing research strategies and outreach tools used to increase online users’ access to electronic resources and primary resources. In an effort to connect users to seldom-used resources, Jackson Library collaborated with university partners to develop surveys to identify the information-seeking behavior of its users and apply the gathered marketing research to strategically plan outreach activities.