The contingent futures of the mobile present: automation as possibility

In this article we outline and demonstrate a design anthropological approach to investigating automated mobile futures as a processual opening up of possibilities, rather than as a process of technological innovation. To undertake this we investigate the example of how the car-smartphone relationship is configuring in the contingent circumstances of the mobile present and the implications of this for automated mobile futures. Our discussion is set in the context of the growing possibility that automonous driving (AD) features are increasingly part of everyday mobilities (even if unequally distributed globally) and in which personal mobile smart technologies and artificial intelligence (AI) will exist in some form and will interface with humans and be interoperable with other technologies. In developing this we draw on ethnographic understandings of how people live with the possibilities afforded by technologies in everyday life.     

Information society and digital divide in South Africa: results of longitudinal surveys

Integration into the information society implies that information plays an increasingly important role in all sectors of society and holds distinct social and economic benefits. Discourses on the information society are, however, also associated with the digital divide and inequalities in access to and use of information and communication technologies (ICTs). Within sub-Saharan Africa, South Africa is often regarded as one of the most information-integrated societies due to widespread mobile phone ownership, among other things. However, while ICT access has been emphasized, research also points to the role of demographic, socio-economic and cultural factors such as ethnicity, income, education and gender. This article discusses the results of questionnaire surveys conducted by Afrobarometer among probability South African samples in 2008 and 2011. The results indicate that individual Internet use and mobile Internet access were lower than estimated in the literature. Furthermore, gender gaps, as well as considerable gaps between population groups and educational levels, were found in Internet and computer use, mobile ownership and access to mobile Internet and accessing news via the Internet. Conclusions regarding strategies for bridging the digital divide and integrating South Africa into the information society are discussed.     

基于修正UTAUT模型的农信社手机银行使用行为研究——以福建省农户调查数据为例

基于UTAUT模型,引入感知风险、替代软件等2个变量进行修正,构建农信社手机银行使用行为影响因素研究模型,并运用结构方程模型、Bootstrap中介检验、多群组分析等方法对福建省农户调查数据进行实证分析。研究发现:(1)感知易用性显著正向影响农信社手机银行使用意愿;感知风险和替代软件显著负向影响农信社手机银行使用意愿;社会影响对农信社手机银行使用意愿影响不显著。(2)便利条件和使用意愿显著正向影响农信社手机银行使用行为;农信社手机银行使用行为影响因素由大到小依次为便利条件、替代软件、感知风险、感知易用性。(3)教育在感知易用性对农信社手机银行使用意愿影响中具有调节作用。据此提出,应进一步增强操作的便利性以优化业务办理效率,增强信息的安全性以降低软件使用风险,增强软件的特色性以降低软件可替代性,增强软件的易用性以优化便捷使用体验,从而优化农村金融服务供给,助推农村经济发展。     

Permanently online and permanently connected: Taiwanese university students’ attachment style,mobile phone usage,and well-being

Taiwan has been the top country worldwide in terms of its adoption and use of mobile phones. This study explores the permanently online (PO) and permanently connected (PC) phenomenon in mobile phone use among Taiwanese university students. It seeks to determine whether attachment styles are a distinctive factor that influences PO and PC (POPC) behavior and leads to various levels of well-being. The results of this study provide initial evidence that Taiwanese users highly depend on their mobile phones for PC and PO activities but perceive that being permanently connected causes interpersonal stress. Although the findings showed that all styles were positively associated with PO, only the secure and anxious styles predicted PC. Regarding mobile phone activities, the avoidant attachment style was not associated with any activities, the secure attachment style was positively associated with online and voice communication as well as information-seeking activities, and the anxious attachment style was associated only with voice communication. Furthermore, attachment styles lead to various levels of interpersonal stress through PO and PC behavior. The anxious style interacts with PO on interpersonal stress. This study provides evidence that attachment style is a significant antecedent of POPC and its consequences in mobile phone usage.     

网络环境下顾客参与品牌价值共创模式与机制研究——以小米手机为例

随着网络信息技术的发展,顾客通过互联网平台参与产品开发与更新、主导网络口碑传播等方式,已成为品牌价值创造的重要主体,深刻改变着品牌管理模式.本文以小米手机为例,借助扎根理论研究方法,对相关质性资料进行内容分析,得到如下结论:小米手机品牌的快速成长得益于其建立了契合互联网“专注、极致、快、信任”的企业文化和团队理念,将产品定位为发烧友而生的年轻消费者群体,积极进行线上、线下交流互动,将顾客培育成为粉丝和发烧友,引导顾客积极参与产品开发、更新以及口碑传播,从而实现小米手机品牌的快速成长.在此基础上,通过理论检验和命题发展,总结出顾客参与网络品牌价值共创的文化机制、产品机制、互动机制、参与机制、口碑机制及其相应命题.     

Who is a Distracted Driver? Associations between Mobile Phone Use while Driving,Domain‐Specific Risk Taking,and Personality

Mobile phone use while driving (MPUWD) is an increasingly common form of distracted driving. Given its widespread prevalence, it is important for researchers to identify factors that may predict who is more likely to engage in this risky behavior. The current study investigates associations between MPUWD risk behaviors, domain‐specific risk perceptions, and broad personality dimensions. An Italian community sample (n = 804) completed a survey regarding MPUWD risk perceptions and engagement in MPUWD, in addition to the HEXACO‐PI‐R, a broad six‐factor personality inventory (honesty‐humility, emotionality, extraversion, agreeableness, conscientiousness, openness to experience), and the DOSPERT, a six‐factor domain‐specific self‐report risk‐taking measure (health/safety, recreational, social, ethical, gambling, and investment). With respect to domain‐specific risk taking, greater frequency of SMS use while driving most strongly was associated with greater risk taking for the health/safety, gambling, and ethical risk domains. Further, greater honesty‐humility and conscientiousness, two traits related to cognitive control and risk behaviors, and to a lesser extent openness to experience, were associated with less frequent MPUWD, and positively associated with MPUWD risk perceptions. With growing public safety concern surrounding MPUWD, understanding associated personality factors is not only important for identifying psychological mechanisms underlying risk behavior, but also for more effective prevention and intervention programs.     

基于视觉行为的手机新闻App图文布局设计研究

通过实例总结出手机新闻App的三种基础图文布局结构,即左图右文式、左文右图式和上文下图式布局。以图文布局结构的客观评价为目的,从视觉搜索和视觉浏览规律的角度,分析了手机新闻App图文布局结构对用户阅读效率的影响。运用眼动仪对三种图文布局方案进行了实验评价与分析。通过注视轨迹、注视热点、注视点数量和搜索时间,研究不同图文布局方案下视觉浏览和视觉搜索的眼动规律。实验发现用户使用手机新闻App呈现文字导向型的视觉浏览规律,上文下图式图文布局的视觉搜索效率最高。研究结论可为手机新闻App图文布局设计提供科学的参考依据。     

移动互联网背景下电信运营商产业链延伸合作模式及策略研究

移动互联网的快速发展和市场竞争的加剧促使电信运营商开始转型,加强产业链合作,服务提供商(SP)、内容提供商(CP)等互联网企业和终端制造商是电信运营商寻求合作的重要方向.文章分析了移动互联网背景下电信运营商开展产业链延伸合作的动因;提出了平台开放型、股权投资型、战略联盟型等三种电信运营商和SP/CP的合作模式,以及合约合作型、深入定制型、运营商自建型等三种电信运营商和终端制造商的合作模式;并进一步分析了电信运营商与SP/CP以及终端制造商合作的模式选择策略,以期为中国电信运营商开展产业链合作提供借鉴和参考.     

手机祝福短信与现代人的节日生存状态

本文分析了手机节日祝福短信的娱乐性、“耍贫嘴”现象和机械复制性等文化特征,认为手机节日祝福短信在快速便捷地传递祝福信息的同时,也以虚幻的电子传媒空间代替了情感的直接沟通,以娱乐和搞笑代替了真诚的祝福。手机短信解构了节日的神圣性,对传统的节日生活形成了一定的冲击,使传媒时代的人们变得浮躁和空虚。     

移动学习模式探讨及系统架构设计

移动学习应用环境日趋成熟。在此背景下,本文就移动学习的定义与范畴、移动学习的特征进行了探讨;提出了移动学习的两类模式;在此基础上对移动学习系统的架构进行了设计,为移动学习模式在教育教学中的进一步应用奠定了基础。