论文化链接下的语言研究

“文化——语言”研究是一种立足于语言学而又导入了文化因素的语言研究方式,故称为文化链接下的语言研究。本文分析了这种语言研究方式的类型及主要研究方法,并且在对以往的“文化——语言”研究进行评价的基础上,提出对这项研究的深层思考。     

善卷与武陵

善卷 ,作为一个与武陵有关的尧舜时代的传说人物 ,在古代的一些方志和诗文中都有所记载。但善卷是否真的曾在武陵隐居 ,以前并无人对之加以探究。从有关文献史料看 ,善卷是湖南武陵本土人物。善卷隐居江苏宜兴“善卷洞”的说法是没有多少根据的     

从招赘婚姻看城郊农民市民化:以萧山 R村为例

近几年来,浙江城郊农村撤村建居过程中招赘婚姻比例上升。本文阐释这类现象背后的行动逻辑,即招赘婚姻的正功能,以及可能给农民市民化带来的负面效应,由此呈现农民市民化的复杂性。     

唐宋变革论体系的演化

自近代以来，由日本学者构筑的唐宋变革论体系，伴随时代的发展与新的知识资源的扩充，呈现出不断发展变化的趋势。本文旨在揭示这一演化的历史过程，尝试着分析这一过程变动发展的原因，并由此作出区别于以往的评价。     

“请”字用法汉英对比的语用分析

迁移是语际语用学和二语习得研究领域的重要范畴。现回顾迁移的相关理论,并考察请字在汉英两种语言里的用法及其异同点。并指出母语与知识对目的语表达的牵制作用、对母语句式或用法的泛化以及语言表达背后的社会价值观是造成语用负迁移的重要原因。     

日汉同声传译中常见问题及其对策

由于日汉两种语言所具有的不同特点，给同声传译造成了诸多的困难，影响了同声传译的质量。我们在进行日汉同声传译的时侯，可以采用先听先译、延长或缩短等候时间、预测、弥补、紧跟、切割归纳、调节语速语调语气等对策来解决遇到的困难。     

The Best and Worst Times of Life: Narratives and Assessments of Subjective Well-Being by Anamnestic Comparative Self Assessment (ACSA) in the Eastern Cape,South Africa

The Anamnestic Comparative Self Assessment (ACSA) measure of subjective well-being (SWB) aims to reduce the problems of cultural bias and relativity to external standards by allowing people to define the endpoints or ‘anchors’ of the measurement scale. In medical terminology anamnestic denotes ‘based on memory’. The ACSA uses subjects’ memories of the best and worst periods in their lives to define the anchors of the scale. They then assess their current quality of life relative to these personal anchors. The South African pilot study tested the match between self-assessment of SWB with ACSA and the conventional single-item measures of life satisfaction and happiness used in the South African Quality of Life Trends Study and analysed the narratives of the best and worst times of life. The quota sample of 46 consisted of 26 residents of Makana district in the Eastern Cape Province, South Africa, and 20 patients undergoing treatment in the local TB hospital. Mean SWB ratings with all three measures of life satisfaction, happiness and ACSA were between 5 and 6 on a 0–10-point scale. Ratings on all three scales were positively correlated. However, on ACSA the TB patients rated their current SWB 1.84 points lower than the community respondents, suggesting a greater sensitivity of this measure. It was observed that the starting points of the life stories produced by respondents to define the anchor periods for ACSA were related to their current assessment of SWB. A typology was developed that combined the starting point of the life stories with current SWB. The majority of community respondents matched the ‘Achiever’ type who scored positively on ACSA (i.e., above the mid-point of the scale) and whose life stories started with the worst period of their lives and proceeded to the best period. The TB patients were the only respondents to represent the ‘Survivor’ type whose morale had recovered after misfortune in life. ‘Survivors’ started their narratives with the best period in their lives, then moved to the worst (often health-related) one, and gave positive ACSA ratings. Based on the qualitative analysis of narratives, it is concluded that ACSA is a sensitive measurement instrument and therefore particularly useful for monitoring the effects of treatments and social interventions in longitudinal studies. However, further research is required to verify its cross-cultural validity.

网上的西欧政党

20世纪90年代以后，互联网在全球迅速普及，对西欧政党产生了重要的影响。为适应自身发展的需要，获得更多选民的支持，西欧各国政党纷纷上网。他们竞相在网上开展各项活动。主要包括提供信息、网上竞选、政治参与和组织建设，并取得了一定的成效。但是，受到数字鸿沟、政党实力、政党利益、党员和选民态度的影响，西欧政党的网上潜能没有得到充分地发挥，政党的网上效力有待于进一步提高。     

影响消费者购买决策的产品属性效用实证分析

本文采用UTASTAR方法,以手机产品为例,从多属性效用这个新视角来评估决策这一因素,研究了七种手机产品对消费者的总效用、各属性的边际效用及各影响因素的重要程度.目前,产品属性影响力大小的获知主要依靠市场调研或网络调研,该文所采用的UTASTAR方法是市场调研方法的补充和完善.论文首先阐述了UTASTAR方法在研究消费者购买决策方面的优势,然后对通过网络挖掘获取的手机属性数据进行定量计算,结果各款手机的总效用排序与实际调查得到的消费者的关注度基本一致.另外,本文计算得到的属性边际效用和属性的权重,能够使营销人员和产品设计人员更好地把握手机产品的重要属性及其重要程度,有利于指导企业制定具有竞争力的产品和市场战略.     

网上购物风险来源、类型及其影响因素研究

从风险来源的角度深入地研究了网上购物感知风险类型与其相对强度,对于企业从风险来源上降低和管理网上风险具有重要的指导意义.文章发现消费者在网上购物时,风险主要来源于产品本身、远距离交易、互联网这种交易模式和网站这四个方面.研究结果揭示了,当消费者在网上购物的时候,所感受到最强烈的三个风险分别是,来自于产品本身的产品绩效风险、来自于远距离交易的服务风险和来自于网站的来源风险.最后,研究还发现,消费者网上购物感知风险的强弱与消费者的年龄、网络购物频率之间存在较强的相关性,年龄越大,感知风险越强;网上购物频率越高,感知风险越低.