老字号品牌价值共创机理及对策研究——基于服务主导逻辑视角

将服务主导逻辑的思维范式引入老字号企业中来,结合消费文化和社会情景价值理论探讨该领域中品牌价值的共创机理,基于理论假设构建研究框架。以北京、上海、福建三个地区的不同行业老字号品牌企业为实证研究对象,对企业员工和消费者进行访谈和问卷调查。通过修正的初始量表,基于PLS-SEM方法对收集的309份有效问卷调查数据应用SPSS22.0和Smart PLS2.0进行分析,验证消费者情感价值共创的中介作用及互联网媒介交互的调节作用。分析结果表明,消费者与老字号企业共同创造价值,历史悠久的老字号品牌企业关注基于互联网媒介下不同利益相关者的互动和协同才能创造品牌价值共创的最理想点,最后为老字号品牌管理提供有益的建议和应对策略。     

感性消费时代的广告受众心理分析

通过对广告受众心理进行分析,总结出新形势下广告受众心理的主要特点。具体受众心理分析是：一、感性心理：情趣情调;自我比拟;理想向往;流行时尚;交流互动;品牌偏好。二、理性——感性心理：实用价值观念变异;自我价值中的理性与感性;体现个性。     

高含水期复杂断块油藏剩余油分布及挖潜

高含水期陆相复杂断块层状油藏剩余油分布复杂,油藏模拟难度大。马11复杂断块油藏在油藏精细描述基础上,利用动静态综合分析研究与密网格大规模数值模拟研究相结合,提高了剩余油研究精度和可信度;在此基础上,针对油藏剩余油分布特点并结合当前经济技术条件,部署实施了以调整井、调剖、堵水、油水井大修为主的剩余油挖潜方案,油藏含水上升率大幅度下降、采油速度上升、采收率提高了。     

模拟混相驱动态的拟四组分模型

通常模拟混相驱动态采用组分模型,由于组分模型求解工作量大,计算速度慢,要求输入的参数较多,而这些参数很难取全取准,同时组分模型不易被油藏工程师所掌握。因此,介绍了一种模拟混相驱动态的模拟模型,该模型是在黑油模型基础上发展起来的拟四组分模型,它兼有黑油模型和多组分模型的某些优点,如黑油模型的稳定性好和计算速度快、组分模型的可模拟凝析气藏和混相驱等;给出了数学模型及各种物理参数以及混相流体性质的处理方法。该模型还以SPE为例进行计算,结果与SPE的结果一致,从而验证了本模型的可靠性。     

Lessons from Nigeria for improved thinking and working politically in the extractives sector

Despite the wealth that comes from being the biggest oil producer in Africa, Nigeria has some of the worst development indicators in the world. From 2011 to mid‐2016, the DFID‐funded Facility for Oil Sector Transparency and Reform (FOSTER) programme's unique design aimed to reduce incentives for the capture of oil revenue by elites and international oil companies, restoring the potential of those revenues to accelerate economic and social development. This article asks what lessons FOSTER's successes and failures offer for improved “thinking and working politically” (TWP). It examines the outcomes from five “clusters” of interventions: three viewed by the FOSTER team as successes and two as failures. The article identifies factors for successful TWP‐based programming, including the need for local ownership rooted in staff with a combination of technical expertise, a deep knowledge of the local political context and excellent networking abilities. The research used a qualitative and inductive approach. Field research was undertaken with 44 semi‐structured qualitative interviews during one month of fieldwork in Abuja and Lagos. The research also included reviews of FOSTER's internal documentation and evaluation frameworks, as well as analysis of newspaper articles and grey literature on the oil sector in Nigeria. The project offers important lessons for politically informed programming about how interventions were implemented (process), what was actually done (content) and how the project responded to changes in context that created or blocked opportunities for reform (responsiveness). The article identifies factors for successful TWP‐based programming, including the need for local ownership rooted in staff with a combination of technical expertise, a deep knowledge of the local political context and excellent networking abilities. The findings have important implications for programme design. They demonstrate the value of built‐in flexibility that allows staff to choose and switch the partners they work with and the channels they work through. They also show that a key aspect of TWP‐based programming is implicit acceptance that some failure may be unavoidable, since this permits staff to balance risk against opportunities. Finally, a better understanding of FOSTER's failures reveals the challenges of a TWP‐based approach and the trade‐offs it demands.     

初次收入分配对我国居民旅游消费影响研究

文章选取初次分配工资分配率、城镇居民基尼系数、各收入阶层旅游消费占比作为分析指标，经分析研究所得结论为：低、中收入阶层旅游消费占比与分配率负相关，分配率所代表的初次收入分配总量性影响对中收入阶层旅游消费影响较大，中、高收入阶层旅游消费占比都与城镇居民基尼系数正相关，其中城镇居民基尼系数代表的初次收入分配结构性影响对高收入阶层旅游消费影响较大；并针对各阶层的特殊性对各收入阶层旅游消费发展提出相应政策建议.     

Completing the Circuit: Routine,Reflection, and Ethical Consumption

Efforts to explain why some people incorporate ethical concerns into everyday shopping for food and household goods, while many do not, have so far left significant variation in “ethical consumption” unexplained. Seeking to move beyond explanations that rely mainly on differences in consumers' social class, gender, and political engagement, I draw on concepts associated with “practice theory” to argue that ethical consumption is closely tied to people's willingness and ability to spend time, while shopping, on distinct activities associated with breaking old routines and establishing new ones. The central insight of practice theory is that most consumption is the product of unconscious routine. And it is precisely because consciously departing from routine is, according to my study, a fundamentally time‐consuming process, that lack of time emerges as a crucial obstacle to translating abstract ethical concerns into concrete action as a consumer.     

论20世纪70年代初国际石油权力结构的变迁——对“德黑兰协定”和“的黎波里协定”的考察

20世纪70年代的国际石油危机有着深厚的历史根源,它源于国际石油权力结构的急剧变革。60年代后期开始,随着国际石油市场日趋紧张,产油国的地位日益改善,它们从石油公司获得越来越多的石油权力,其中国际石油公司与产油国签订的"德黑兰协定"和"的黎波里协定"发挥了至关重要的作用,是产油国能够针对西方国家使用减产、禁运和提价等石油武器的前提条件。     

Curation: a theoretical treatment

Curation is a key mechanism of sociality in a digital era. With an abundance of information, sifting, sorting, selecting, hiding, and standing out become laborious tasks. While researchers have diligently documented people’s curatorial strategies, digital curation remains undertheorized in its own right. I therefore theorize digital curation by disentangling productive curation from consumptive curation, addressing how people curate content that they share, and that which they consume. I embed these agentic curatorial practices within structural bounds, both social and technological. In doing so, I offer a basic theoretical model that captures a dynamic relationship between individual curators, their social networks, and technological design.     

企业推进消费文明的路径探索

应对＂消费—生态＂悖论,缓解生态危机,促进消费文明走向生态文明,企业应提高企业家和员工的生态道德素质,加强企业伦理建设,从而牢固树立生态消费理念,践行＂合度＂、＂合宜＂、＂合道＂的客观要求,实现经济合理性、生态合理性、伦理合理性的价值诉求,遵循环境友好,可持续发展,以人为本等基本原则,实施绿色、低碳的生态化模式,推进消费文明的发展。