网络促销方式对消费者购买意愿的影响机制研究

为了探究消费者在网络购物时品牌熟悉度与商家促销方式对其购买意愿的交互影响,模拟了网络购物情景,利用消费者的双系统信息处理理论(情感处理系统、认知处理系统)对消费者的购买意愿进行分析,检验了品牌熟悉度(高和低)和网络促销方式(价格促销与非价格促销)对消费者购买意愿的交互影响以及作用机制。结果表明,对于高熟悉度品牌,价格促销比非价格促销更能引起消费者的购买意愿,其中介机制为情感处理系统;对于低熟悉度品牌,非价格促销比价格促销更能引起消费者的购买意愿,其中介机制为认知处理系统。     

能效标识对节能产品选择的引导效用分析——基于京东家电线上销售的实证检验

搜集冰箱、洗衣机、空调三种大家电的线上销售数据,通过描述性分析、组间差异比较、多元回归分析等方式分析能效标识的市场引导效果。结果显示消费者对不同等级家电产品的选择量存在差异,但不同能效等级间消费者满意度并无明显差异,能效等级并非是影响消费者选择和满意度的显著因素。     

How far merit selection? Social stratification and the labour market1

The question of how societies allocate occupational positions and subsequent rewards has long been of interest to sociologists. According to one influential theory, the needs of modern industrial societies and economies demand that high-level and functionally important occupational positions are allocated according to meritocratic principles. I argue that, ultimately, employers get the final say about which characteristics are rewarded in the labour market. In order to examine which skills and attributes are required by employers for particular occupations I analyse data drawn from a content analysis of c.5000 British newspaper job advertisements. The results show that both merit and non-merit characteristics are requested by employers in job advertisements, even for occupations falling within the higher classes. I also find evidence that employers have similar requirements for similar occupations, cross-cutting class boundaries.     

Evaluation in the Social Studies

Online role-playing games such as World Of Warcraft represent new participatory cultures in which today's students engage every day. They are appealing to players largely because of the social aspects of game play. Some features of massively multiplayer online role-playing games (MMORPGs) can be incorporated into classroom culture to create more dynamic interactions between students and improve both content instruction and civic competence.     

Women Auto Know: Automotive knowledge,auto activism,and women's online car advice

Although women influence nearly 85 percent of new car sales, their experience at automotive dealerships differs significantly from that of men. Not only are women subject to sexist and patronizing behavior from automotive personnel, but they also often wind up paying considerably more for a vehicle than a male customer. In the past two decades, the Internet has evolved as a significant source of automotive information and advice. While the majority of car advice websites offer guidance to the general public, a handful address the automotive concerns of the female driver. These sites are significant not only for the information they make accessible to female visitors, but for what women gain—as drivers, consumers, and political actors—by reading them. This paper examines four popular websites that cater specifically to the woman driver. Calling upon feminist epistemologies, it demonstrates how such online locations empower women to become more informed drivers and consumers through the accumulation and distribution of women's automotive knowledge. Not only does this automotive knowledge aid women as negotiators, but it also provides them with the tools necessary to radically transform the hostile auto dealership culture, ultimately benefiting all in the market for an automobile.     

Mapping the social geographies of autism – online and off-line narratives of neuro-shared and separate spaces

This paper draws together empirical work that has been produced by the authors in two different autistic spaces: the Swedish magazine Empowerment produced by and aimed at adults with autism, and English-speaking autistic communities online. While the two points of data collection are quite different, there are important points of commonality that enable us to explore central issues concerning autistic and neurotypical space and the meanings assigned to these in different contexts. The paper aims to introduce the notion of social geographies of autism, based on talks among adults with autism and a social movement to promote autistic identities, giving examples from our previous work that has spanned both online and off-line spaces. Key issues discussed in the paper include a focus on autistic political platforms and the carving out of both social and political spaces for people with autism. In doing so, neuro-separate and neuro-shared spaces must be negotiated.     

企业校园招聘宣讲会问题初探——以华南理工大学为例

企业宣讲会是企业进行校园招聘的“排头兵”，它对于学生了解企业文化、接触企业招聘信息具有极其重要的作用。本文以华南理工大学为例，对其近三年的宣讲会情况进行研究，从而指出宣讲会中存在的问题，并针对性地提出完善企业宣讲会的对策。     

Recruitment Strategies and Motivations for Sexually Transmitted Disease Testing Among College Students

Objective The authors evaluated procedures for recruiting college students for sexually transmitted disease (STD) testing as part of a research study examining the impact of HSV serologic testing. Participants A convenience sample of 100 students was drawn from students aged 18 to 35 years enrolled at one university in a mid- Atlantic state between September 2004 and March 2006. Methods: Six strategies were used to recruit students for participation in the study. Upon enrollment, participants were asked where they heard about the study. Students were also asked about their motivations for participation. Results: Findings show that a significant recruitment strategy involves targeting places where students seek health care. Other effective strategies include those where information is directly provided to individuals. Most students were motivated to participate because of a possible past exposure to herpes simplex virus 2. Conclusions: Targeting places where students seek health care and educating students about STDs are important strategies for recruiting students for STD testing.     

Student Perspectives of Online Discussions: Strengths and Weaknesses

SUMMARY

Limited research exists that examines student perceptions of online discussions in fully online classes. This is a report of initial investigation into undergraduate distance education majors' perspectives of the pedagogical value of online discussions. Over a two semester period (Spring and Fall, 2003), students taking the same online course delivered using Web Course Tools (WebCT) were surveyed regarding opinions of online discussions. The students surveyed were undergraduate students enrolled in a fully online degree program at New Mexico State University (NMSU). Although limitations exist due to small sample size and a non-standardized data collection instrument, findings from this exploratory study offer insight into undergraduate distance education student opinions of the strengths and weaknesses of online discussions as a pedagogical tool.