基于ASP的在线学习系统的构建

传统的教学由于受时间和空间的限制，越来越满足不了现代社会的终身学习需要，网络教育、远程教育因其具有远距离、实时、交互性强、多媒体化、随时随地学习的特点已成为现代教育最重要的组成部分。     

#iamafeminist as the “mother tag”: feminist identification and activism against misogyny on Twitter in South Korea

This article explores feminist activism via the hashtag #iamafeminist on Twitter in South Korea. This hashtag became an important platform for feminist identification and activism against misogyny following its start in 2015 as a way to resist prevailing anti-feminist sentiment in Korea. In addition to opposing stigmas regarding identifying as a feminist, #iamafeminist affords an inclusive frame that can promote feminist identification by sharing personal motives for and stories about being a feminist. Although critics dismiss the potential of hashtag activism due to its ephemeral nature, I argue that #iamafeminist—which I call the “mother tag”—was able to persist for three months by continuing to connect with real-time gender issues and by initiating activism against misogyny both online and offline.     

网络版《中国药剂学杂志》的有益探索

学术期刊的网络版是学术期刊网络传播的最直接方式，不仅克服了印刷版期刊二次上网消耗能源和材料、增加出版时滞的弊端，也是符合学术期刊自身的传播与被利用特点，是学术期刊理想的出版方式。沈阳药科大学通过创办网络版《中国药剂学杂志》，为探索学术期刊特别是高校学报的网络版道路贡献了自己的力量。     

Student Perspectives of Online Discussions: Strengths and Weaknesses

SUMMARY

Limited research exists that examines student perceptions of online discussions in fully online classes. This is a report of initial investigation into undergraduate distance education majors' perspectives of the pedagogical value of online discussions. Over a two semester period (Spring and Fall, 2003), students taking the same online course delivered using Web Course Tools (WebCT) were surveyed regarding opinions of online discussions. The students surveyed were undergraduate students enrolled in a fully online degree program at New Mexico State University (NMSU). Although limitations exist due to small sample size and a non-standardized data collection instrument, findings from this exploratory study offer insight into undergraduate distance education student opinions of the strengths and weaknesses of online discussions as a pedagogical tool.     

The School Success Profile Online

SUMMARY

This article provides an overview of the purposes, development, and implementation of the School Success Profile Online (SSP)–a computerized, self-report survey for middle and high school students. The SSP takes advantage of World Wide Web technology and the increasing access of public schools to computers and the Internet to assess students' perceptions of their neighborhoods, schools, peers, and families, as well as their own psychological and physical health and school performance. The individual and group profiles generated by the SSP can help school social workers identify areas of concern, plan their interventions with students, and evaluate the impact of their efforts at the end of interventions.     

角色变异：网络传播挑战“把关人”权利

20世纪末期兴起的网络传播,使大众传播的“把关人”权利受到严峻挑战。“把关人”已由传统的单向传播与控制信息向多元角色转换,成为集传播与接受、调整与变革为一体的新型网络信息调控。网络传播“把关人”的角色定位,是21世纪新闻传播需要研究的重要课题。     

网购环境下在线零售商的退货运费承担策略研究

在电子商务环境下，宽松的退货政策能够刺激需求，促进货品销量的增长，但与此同时也导致了退货量的增多。在面临高退货，特别是无缺陷退货不断攀升的挑战下，在线商家应如何制定合理的退货策略成为值得研究的一个问题。本文主要针对退货运费承担问题，重点比较消费者承担退货运费、商家承担退货运费、双方共同承担退货运费三种策略，探讨不同策略下在线零售商的最优定价及其盈利能力。研究结果表明：为实现利润最大化，在线零售商应根据商品的无缺陷退货比例特征选择相应的策略。具体而言，当商品的无缺陷退货比例较低时，宜采用消费者承担退货运费策略；当无缺陷退货比例高时，宜采用商家承担退货运费策略；当无缺陷退货比例居中时，宜采用共同承担退货运费策略。值得注意的是，退货政策的目的是为了刺激需求的增长，但有时退货政策对需求的促进作用不够理想，不能抵消退货的负面影响，那么这种情况下则无论无缺陷退货占比如何，在线零售商的最佳退货策略只能是让消费者承担退货运费，以此避免更多非理性退货行为的发生。     

考虑线下权力结构的制造商线上销售模式选择研究

在线下垂直实力对等、制造商主导和实体店主导三种渠道权力结构下，构建制造商、实体店和电商之间的博弈模型，探讨线下渠道权力结构与制造商线上销售模式的匹配关系。研究结果表明：（1）当电商要求的佣金比例较小时，在不同的线下渠道权力结构下，制造商都应该选择线上代销模式；而当电商要求的佣金比例较大时，在线下垂直实力对等结构下，制造商应该选择线上转销模式，而在制造商主导和实体店主导结构下，制造商应该选择线上代销模式。（2）当制造商选择线上转销模式时，在线下制造商主导的结构下，制造商给予实体店的批发价格最大，在垂直实力对等结构下次之，在实体店主导结构下最小。然而，线下渠道权力结构的差异并不会影响制造商给予电商的批发价格。（3）当制造商选择线上代销模式时，在线下制造商主导结构下，线下销售价格最高；在线下垂直实力对等结构下，线上销售价格最高。     

购物网站的个性化推荐对网络购物体验影响的实证研究

结合网络购物体验和个性化推荐的相关理论，对个性化推荐、网络购物体验、隐私关注之间的关系进行实证研究。通过设计不同的场景和采用问卷调查法收集数据，运用SPSS软件对数据进行多元线性回归分析对研究的问题进行验证和探讨。实证分析结果表明，购物网站推荐的个性化程度与消费者的网络购物体验之间存在正向作用关系，消费者的隐私关注在其中发挥调节作用。