商誉和价格影响需求的易逝品动态定价与广告决策

研究需求受价格和商誉共同影响下易逝品动态定价与广告投资策略的联合决策问题。在初始库存确定的情形下,在某待定销售周期内,企业通过投入广告提升自身商誉从而拓宽市场,以企业利润最大化为目标,建立联合最优动态定价及广告投资策略模型。应用庞特里亚金极大值原理,求得不同系统参数下最优动态定价和广告投资策略及最优的销售周期。通过数值算例验证方法的有效性,结合参数灵敏度分析检验系统参数对最优策略的影响并给出相应管理意义。     

经济原则对广告语篇互文性的阐释

经济原则是人类语言交际的普遍规律之一。从经济原则入手，探讨了广告语篇互文性的经济性理据，分析了互文性手段在广告语篇应用中实现的具体方式。经济原则是广告中使用互文性手段的根源。     

简论民事诉讼处分原则之立法模式

处分原则是最能反映民事诉讼特色的基本原则。由于诉讼传统、理论以及观念的差异,各国关于处分原则的立法并不一致,主要有三种模式：大陆法系的＂处分权主义＂、英美法系对抗制下的处分原则、苏联的＂职权干预式＂处分原则。其中,大陆法系的立法模式为中国进一步改革与完善处分原则提供了一个好的范例。     

基于创新能力培养的机械原理课程建设探索

主要对机械专业的机械原理课程教学体系进行了探索,通过机械原理课程的理论教学和实践教学的改革,培养了学生的创新思维,激发学生的创新意识,提高了学生的机械设计能力和创新实践能力。     

江南文化的诗意解码——潘维诗歌论

在江南文化的世界里，潘维是鲜明的诗性符号之一。作为潘维灵魂基因元素的外化，“江南雨水”、“少女”、“太湖”、“巨龙”等江南文化地理意象，既是潘维破译江南文化的诗意密码，又是读者破译潘维灵魂密码的钥匙。他宣称自己是“汉语诗魂的守护者”。他对于“汉语帝王”角色的自期，显示出他的诗学野心。     

A Note on High-Dimensional Linear Regression With Interactions

The problem of interaction selection in high-dimensional data analysis has recently received much attention. This note aims to address and clarify several fundamental issues in interaction selection for linear regression models, especially when the input dimension p is much larger than the sample size n. We first discuss how to give a formal definition of “importance” for main and interaction effects. Then we focus on two-stage methods, which are computationally attractive for high-dimensional data analysis but thus far have been regarded as heuristic. We revisit the counterexample of Turlach and provide new insight to justify two-stage methods from the theoretical perspective. In the end, we suggest new strategies for interaction selection under the marginality principle and provide some simulation results.     

试议英语首字母缩略词与汉语纯洁性

近年来，英语首字母缩略词在汉语中的广泛应用引发了部分学者对汉语言纯洁性的担忧。文章在结合相关翻译学理论、语言经济原则和语言社会属性等问题探讨的基础之上，认为英语字母缩略词的流行符合时代发展的需要，有助于保持汉语的活力，并且无碍于汉语的纯洁性。     

Is the Precautionary Principle Really Incoherent?

The Precautionary Principle has been an increasingly important principle in international treaties since the 1980s. Through varying formulations, it states that when an activity can lead to a catastrophe for human health or the environment, measures should be taken to prevent it even if the cause‐and‐effect relationship is not fully established scientifically. The Precautionary Principle has been critically discussed from many sides. This article concentrates on a theoretical argument by Peterson (2006) according to which the Precautionary Principle is incoherent with other desiderata of rational decision making, and thus cannot be used as a decision rule that selects an action among several ones. I claim here that Peterson's argument fails to establish the incoherence of the Precautionary Principle, by attacking three of its premises. I argue (i) that Peterson's treatment of uncertainties lacks generality, (ii) that his Archimedian condition is problematic for incommensurability reasons, and (iii) that his explication of the Precautionary Principle is not adequate. This leads me to conjecture that the Precautionary Principle can be envisaged as a coherent decision rule, again.     

简论叙述主义史学——以《元史学》为例

在语言学转向过程中,现代西方人文哲学从逻辑性思维转向了隐喻性思维。他们普遍认为,人类的知识从原初上来说并不是建立在逻辑概念的基础之上的,而是建立在先于逻辑概念的隐喻思维之上。本文即以当代历史哲学中表征的语言学转向为探讨中心,来展现史学与文学学科之间的可能关联。     

朱光潜《诗论》的诗学原理建构

通过苏州轨道交通1号线土建I TS 05标塔园路站～滨河路站区间隧道盾构施工，介绍在苏州富水粉砂地层中盾构综合施工技术。施工中，克服了富水砂层下盾构到达加固区水平长度不足的困难，使用了在加固区外再施工一圈止水帷幕桩的地基加固技术，该技术可以使三轴加固土体与止水帷幕桩组合形成一个范围更大的端头地基加固区域，并在盾构到达段掘进中合理使用管片壁后二次注浆和聚氨酯，成功地阻断微承压水在盾构到达时涌出的路径，从而解决了富水砂层下盾构到达施工的涌水、涌砂问题。通过使用,该技术保证了2台盾构安全成功接收，在富水粉砂地层具有适用性广、安全可控等优点。