从体验管理的角度透视中国大型购物中心——以世纪金源为例

Mall是未来5~10年零售业发展的主要趋势,现在已经在中国呈现出迅猛发展势头,但也出现很多问题。以Mall的本质特征为基础,从体验管理的角度出发,在目标顾客、战略定位、交通、商店布局、商店定位、环境和服务等方面对中国Mall中存在的营销和管理问题进行了深入的探讨,并以世纪金源为案例加以分析。结果表明有:造成上述问题的根本原因在于Mall的设计和管理者对其本质内涵及定位没有深刻的理解和把握,没有充分考虑中国消费者的消费习惯而盲目照搬国外模式,以及缺乏科学的管理团队。最后,根据分析结果和经济现状提出中国大型购物中心未来营运管理的方向及建议。     

一种双星定位与捷联惯性的融合方法

捷联惯性导航系统的主要缺点是导航定位误差随时间增长,双星定位系统是一种区域性卫星定位系统,可输出较高精度的水平位置,然而双星定位系统具有位置滞后与用户隐蔽性差的特点,针对其位置滞后现象研究了捷联惯性导航系统与双星定位系统进行组合的滤波方法,提出了其量测噪声的统计模型,同时设计其组合的时机以弥补系统的隐蔽性差的问题。仿真结果表明该滤波方法可行,具有较好的工程应用价值。     

论破坏性创新视角的市场定位

在阐述破坏性创新理论的基础上，以美国小钢铁厂破坏一体化钢铁公司为例，对企业市场定位进行分析，得出在破坏性创新环境下，企业应该根据顾客需求和产品特性选择合适的市场定位策略，并就企业在破坏性创新条件下如何进行准确的市场定位问题展开论述。     

我国高校新校区办学定位的意义与类型

20世纪90年代以来,我国高校新校区办学蔚为壮观。高校单独开发的新校区面临的首要问题是校区的定位问题。新校区的明确定位,可为校区的发展确定方向,有助于形成校区内部群体的凝聚力,有利于充分发挥“一校多区”的整体优势,这是高校新校区办学定位的意义之所在。新校区的类型,具有按学科定位、按工作职能定位和混合定位三种情况,各有利弊,重要的是要有适当的应对之策,并科学合理地处理统一性与多样性、明确与准确这两种关系。     

高分辨率彩管封口机电子枪激光自动对准系统

提出了一种激光自动对准系统,可用于彩管封口机中电子枪相对于屏面的定位。该系统由激光器、激光准直部分、传感器、单片机控制系统、驱动电路及专用减速器组成,在单片机控制系统的控制下,自动完成电子枪的定位任务。模拟实验证明该定位方法完全能在要求的定位精度内实现电子枪的自动定位。     

Equal or individual treatment: contesting storylines in needs assessment conversations within Swedish eldercare

This article examines the role of care managers and their work in putting policy into practice in micro-interactions with older people in Swedish eldercare. The care managers assess the individual needs of older people, and decide what type of social care and services will be given. Dilemmas in care management are often related to the gap between needs and resources. The aim was to study the positioning of care managers within different storylines advanced in needs assessment conversations. Positioning theory was applied to study discursive practices and discursive strategies within Swedish eldercare. Audio-recorded needs assessment conversations among care managers, older people and their relatives at care planning meetings in connection with hospital discharge were analyzed. Two overall positions were identified for care managers—as ‘professional experts’ and as ‘organizational representatives’—allowing the care managers to maneuver within two contesting storylines: ‘distribution of scarce eldercare resources based on the principles of eligibility and equal treatment’ and ‘older people entitled to eldercare according to their own perceived individual needs’. For social work, the results showed the importance of discussing how care managers might move towards exercising greater professional autonomy, becoming less dependent on their position in the organization.     

No risk,no fun: implications for positioning of online casinos

This study uses textual content analysis of online casinos to provide insights into how operators position themselves in the market. Qualitative data from the About Us pages of 19 online gambling websites is gathered and analysed using DICTION software. The resulting z-scores are further analysed using the Hierarchical Clustering on Principal Components (HCPC) function in the FactoMineR software package. Results indicate that the casinos investigated group into three distinct and meaningful clusters (activity/realism; low certainty; high certainty). The results confirm that this exploratory methodology, which combines computerized lexical analysis using DICTION and HCPC, is able to identify positioning differences. In addition, the presence of a relationship between identified clusters and casino rankings is also considered. Its confirmation suggests that casinos that emphasize risk (low certainty) are more likely to obtain higher rankings. The Web has provided a platform for a global online gambling industry where differentiation and positioning is crucial. Therefore, managers need to emphasize in their online and offline communication the often-held perception that one of the attractions of gambling is the thrill or excitement of beating the odds. Limitations are noted and possible areas for further research are indicated.     

Acceptance of Global Positioning System (GPS) Technology Among Dementia Clients and Family Caregivers

The purpose of this study was to examine the acceptance of Global Positioning System (GPS) used to help people with dementia, who are at risk for wandering in their communities. We used a mixed methods research approach that included use logs, pre and post paper-based questionnaires, and focus groups. Forty-five client-caregiver pairs (dyads) were included to use one of the GPS devices for an average of 5.8 months over a 1-year period. GPS acceptance was high; dyads were likely to continue using the GPS. According to the participants, the GPS provided caregivers peace of mind and reduced anxiety in dyads when clients got lost.     

个人品德建设研究综述

从2001年开始,学术界陆续展开对个人品德建设的研究。从整体研究看,大致可归纳为内涵界定、价值定位和方法论3个不同的研究层面．它们或强调个人品德建设是一种自我教育和规范,或表示多方面的高度赞扬和肯定,抑或以特定群体为对象进行路径探索等,取得了丰硕成果,但同时也存在某些领域的空白和问题,需要突破和深化。     

商业地产开发的风险管理

对商业地产科学地进行风险管理,是开发运营中确保商业地产项目成功的关键。风险管理的基本原则应同公司治理的整体思路保持一致,一方面要考虑规避不可控风险,另一方面要考虑如何控制和对冲可控性风险。同时,在其管理过程中必须考虑成本和负面影响。良好的风险管理需要实现关键风险动因的全覆盖,非关键风险动因的密切监视。风险管理是针对未来事项的先验性应对,因此,风险管理的根本是对战略规划的管理,进而实现有章可循的过程管理,从而确保结果的正面性。