基于FESA/TRIZ的机械产品创新设计方法

机械产品的设计一直注重于市场需求和产品功能的开发，随着科学和技术的发展，环境因素变得越来越重要。 提出一种基于功能一环境一结构分析( FESA)与TRIZ的机械产品创新设计方法，通过分析机械产品结构之间的功能要素 以及功能要素与环境要素的相互作用关系，确定机械产品中存在的问题。建立根原因模型图，寻找结构设计上的不足和 缺陷，利用TRIZ创新理论来实现机械产品的改进创新。通过污水处理系统的创新设计实例验证了该方法的可行性。     

A dynamic business modelling approach to design and experiment new business venture strategies

Business Modelling has evolved as a key activity to reflect new business venture strategy by framing the way a firm will operate and how it will function in achieving its goals (e.g., profitability, growth, innovation, social impact). However, scholars and practitioners have criticized the adoption of a too static perspective in the design and use of conventional Business Model representations. Such a static perspective prevents nascent entrepreneurs experimenting with their Business Models and, as a result, identifying the most effective strategies, especially in terms of business sustainability and profitability. In this paper, we argue that combining conventional Business Model schemas with System Dynamics modelling results in a strategy design tool that may overcome several limitations related to a static view of Business Model representation. Mapping the different key elements underlying value creation processes into a system of causal interdependencies – through the use of simulation – allows strategy analysts and entrepreneurs to experiment and learn how the business reacts to strategic and organizational changes in terms of performance, innovation and value creation. As such, Dynamic Business Models provide useful insights to strategy formulation and business venturing by capturing how critical Business Model elements interact to produce enduring competitive advantages over time.     

大众传播中的“国家教师”媒介形象分析

运用传播学内容分析法，以中央媒体对获得"全国教书育人楷模"和"最美教师"荣誉称号的"国家教师"相关报道为研究对象，从外在和内在两个方面对大众传播的"国家教师"媒介形象进行分析。外在形象包括教师性别、年龄、教龄、外表、场景以及任教的学校类别、区域、学科专业等方面，内在形象包括职业精神、职业知识和职业能力等方面。研究发现，大众媒体对"国家教师"形象的刻画和宣传符合社会公众认知教师职业的基本逻辑，起到了传递教师精神、端正教师形象、唤起社会尊重教师的功效，但也存在城乡教师形象传播刻板化以及教师普通人形象展现不充分等问题，可在后续的传播中对"国家教师"形象的价值倾向进行适当调整。     

Heteroscedastic Global Tests that the Regression Parameters for Two or More Independent Groups are Identical

Simulation results are reported on methods that allow both within group and between group heteroscedasticity when testing the hypothesis that independent groups have identical regression parameters. The methods are based on a combination of extant techniques, but their finite-sample properties have not been studied. Included are results on the impact of removing all leverage points or just bad leverage points. The method used to identify leverage points can be important and can improve control over the Type I error probability. Results are illustrated using data from the Well Elderly II study.     

论文化链接下的语言研究

“文化——语言”研究是一种立足于语言学而又导入了文化因素的语言研究方式,故称为文化链接下的语言研究。本文分析了这种语言研究方式的类型及主要研究方法,并且在对以往的“文化——语言”研究进行评价的基础上,提出对这项研究的深层思考。     

专业观众展览会参观动机研究——来自东莞的证据

以展览业发达的东莞为研究样地,利用因素分析与聚类研究相结合的综合定量方法,对专业观众的观展动机进行综合评估及分类研究。研究表明,专业观众的非购买动机甚过购买动机,他们观展动机的四个维度因子依次为:搜集信息、建立市场关系、考察奖励、采购行为。本研究还发现专业观众的观展动机分为目标模糊型、信息搜集导向型、目标多维明确型三种类型。     

卵磷脂质量分析的研究现状

本文就卵磷脂的分离与鉴别、部分质量指标的检查及含量测定三方面对卵磷脂质量分析的研究进行了综述。     

Statistics for weighing benefits and harms in a proposed genetic substudy of a randomized cancer prevention trial

Summary.  When evaluating potential interventions for cancer prevention, it is necessary to compare benefits and harms. With new study designs, new statistical approaches may be needed to facilitate this comparison. A case in point arose in a proposed genetic substudy of a randomized trial of tamoxifen versus placebo in asymptomatic women who were at high risk for breast cancer. Although the randomized trial showed that tamoxifen substantially reduced the risk of breast cancer, the harms from tamoxifen were serious and some were life threaten-ing. In hopes of finding a subset of women with inherited risk genes who derive greater bene-fits from tamoxifen, we proposed a nested case–control study to test some trial subjects for various genes and new statistical methods to extrapolate benefits and harms to the general population. An important design question is whether or not the study should target common low penetrance genes. Our calculations show that useful results are only likely with rare high penetrance genes.     

女性"隐形"地位的多元认知透视

在男性占主导地位的语言,诚如英汉语中"乞丐""医生"等职业术语和"chairman""hero"等官衔荣誉称呼之类的名词,一般性的人类泛指"a man","mankind"以及代词的非指示用法中,女性往往被置于"隐形"的地位。性别差异和性别歧视的现象已引起社会上各学科的普遍关注,然而,从认知角度对这一现象作出注解的文章寥寥。运用认知语言学中的原型和范畴理论、框架理论、心理空间和概念合成理论对此予以阐释,可为英汉语中这一现象的理论阐释提供全新的多元认知视角。     

基于层次分析法的职务绩效定量分析

针对企业绩效评价中存在的问题,引用管理决策的层次分析法,从系统论的角度,对企业职务绩效指标进行整体分析和比较,更为科学地确定了绩效体系中各指标的权重。